Tag Archives: social media

Spotify for Artists: Bringing the Power of Analytics to Musicians

Maybe you know Spotify as the app you open every time you go on a jog or hop in the car. Maybe you know Spotify as the awkward cousin of Apple Music or a copy-cat version of Pandora. What you may not know? Spotify provides crucial analytics to its artists through Spotify for Artists.

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Filed under Music, SocialMedia

Create a Cohesive Instagram Feed: Tips for Success

Every organization wants to produce relevant content that engages audiences. As a leader in social media engagement, Instagram comes with its own set of best-practices and guidelines. Creating a cohesive Instagram feed is the latest of these tips and tricks.

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Filed under Apps, Photography, SocialMedia

Social Media and Big Data: Recognizing the Benefits and Dangers

Social media makes big data collection dangerously easy. By the end of this year, there’ll be nearly a billion people on this planet that actively use social networking sites. There are 48 hours of video uploaded to YouTube every single minute. There are 200 million Tweets posted every day. The average Facebook user creates 90 pieces of content each month. Back in the year 2000, about 100 billion photos were shot worldwide, but only a minuscule proportion of them were actually uploaded online. In 2010, only on Facebook, in a single month, 2.5 billion photos were uploaded. The internet and its content expands at a shocking rate, creating an almost unlimited data base. The more we share, the more data we produce. Consequently, the more data we produce, the more scientist study and understand us.

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Engage Millennial Donors Through Your Website: Do’s and Don’ts

engage millennial donors
Millennials control the future of charitable giving. As Baby Boomer and Gen X donors age, nonprofits are desperate for new ways to engage millennial donors. This task, however, has proven daunting. Though millennials are the biggest generation since the Baby Boomers, they currently contribute only about 11 percent of all charitable donations.

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Filed under Non-profit, organization, SocialMedia

5 Reasons your Nonprofit needs an Email Marketing Campaign

When utilized correctly,  a successful nonprofit email marketing campaign can easily contribute to the bottom line. Here are five reasons your nonprofit needs an email marketing campaign.

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History of the #Hashtag: How the Symbol Revolutionized Social Media

Ten years ago the term ‘hashtag’ did not exist. Originally referred to as a pound sign or number sign, hashtag is a recent nickname. Now it is one of the most recognized trends on social media. It has become a part of pop culture. So how did it all begin? What is the history of the hashtag?

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Social Media’s Evolution: Look How Far We’ve Come

Most social media platforms started with a simple purpose. Facebook started as a way for college students to communicate with one another. Snapchat began as a way to communicate through pictures that would disappear.  Twitter started off as a site for users to share brief status updates with others. Instagram was for users to share pictures in an online photo album for friends to view. Over the years each of these social media sites have evolved. Today, the evolution of social media continues and businesses struggle to keep up.

http://www.firstversions.com/2015/04/facebook.html

Facebook 2006

http://www.firstversions.com/2015/04/facebook.html

https://www.merkleinc.com/blog/fmc-facebook-ad-changes-and-timeline-business-pages

Facebook 2017

https://www.merkleinc.com/blog/fmc-facebook-ad-changes-and-timeline-business-pages

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Food Photography Tips for Social Media: Basics and Tricks for Engaging Hungry Audiences

food photography tips

Marketing for restaurants should be straightforward via social media. Food photography rarely fails to entice hungry audiences. However, some food photography can actually deter potential customers if not following certain guidelines. Here are some key food photography tips for engaging audiences via social media. Continue reading

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Filed under advertising, food, food&drink, Photography, SocialMedia

Social Media Management Tools: How They Maximize Organizational Efficiency

social media management toolsThe world of social media changes constantly, while some organizations struggle to keep up. With rapid app updates and shifting trends, utilizing social media management tools is essential to the success of any savvy organization. Continue reading

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Filed under Apps, Facebook, organization, SocialMedia

Social Media & Hollywood Award Shows

A few years ago it would have been rude for a Hollywood celebrity to be on their phone at an award show. But today that is not the case.This is an image of Ellen Degeneres taking a selfie at the 2014 Oscars, which was a defining moment for social media at awards shows. Just check social media during tonight’s Oscars for proof that celebrities were on their social media platforms. From just a few years ago to now, there has been a major shift in what is deemed acceptable social media practices at Hollywood’s biggest nights. This change is a result of the large role that social media has started to play at ceremonies like the Academy Awards, Golden Globes, and Grammys. The pioneering moment where social media officially became a big part of award shows was when Ellen DeGeneres took a star-studded selfie at the 2014 Oscars. From that moment on, award show hosts have tried to create viral moments on social media.
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Social Media Listening: Fast, Easy, Efficient

Recently the CEOs of large corporations including Airbnb, Tesla, Square and Twitter have begun asking for feedback from their customers on a new social media platform: Twitter. Although companies have been utilizing Twitter as a means of communicating with their clients, it hasn’t been until recently that CEOs themselves have utilized the site. Through Twitter, CEOs were able to directly ask their clients what their company, product or service was missing. Continue reading

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Maximizing Instagram for Business Purposes

 

 

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Instagram is a thriving social media platform for individuals and businesses alike. The app enables photos to be shared privately or publicly. Private accounts allow individuals to choose who may see their photos, while public accounts can be viewed by anyone. Businesses typically use public accounts, allowing customers to easily view, like and follow their Instagram.

 

Businesses may focus on two primary audiences when using Instagram. The first is existing customers. Existing customers may follow the brand’s account to keep up with new product releases, store openings or other important information. The second audience is potential customers. A business Instagram account is a great snapshot into the life of a brand. Potential customers can get a feel for what the business offers without first encountering a storefront or website. They may also show viewers a unique behind-the-scenes glimpse into the brand.

 

Additionally, products or services may be described and linked from the Instagram page to their business website. For example, a clothing store may post a photo of a new yoga pant and provide the direct link to the product on the Instagram page. This offers a unique opportunity to make Instagram a sales platform in addition to a social media platform.

 

Whether a business seeks to keep their current customers up to date, or spread awareness for their brand, Instagram is a great platform to strengthen relationships and drive sales.

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Snapchat VS “Going Live”: Why Snapchat Wins

With the new ability for users to stream live video, Instagram and Facebook have both began to encroach on Snapchat’s long held territory.

The ability to share a personal video, a snapshot of a person’s experience or a window into their lives was how Snapchat revolutionized the social media world. Users were able to communicate with each other through shared sights and experiences. Instead of sending text messaged to explain what was going on, users had the ability to show their surroundings in live time. It didn’t take long for Instagram to see that a picture is worth a thousand words, but a video is worth ten million. So they decided to allow users to post photos as well as minute long videos.

 

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Filed under Apps, Opinion, SocialMedia

The NBA Issues Social Media Guidelines

The NBA has followed the NFL’s lead yet again this week. The trolling that has entertained basketball fans and social media followers for the past few years is coming to an end as the NBA issues social media guidelines restricting what teams can say (whether in jest or in seriousness) on their social media platforms. But the real problem is, why do these professional leagues want to ruin the fun for the fans? Continue reading

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Writing for SEO, a Little Science and a Lot of Art

Writing for SEO photography of hands on laptop computerSEO is about the science of numbers. But writing for SEO is truly an art. Good digital writers master both.

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Social Media, Personal Branding and Your Career

Ten years ago you got a job by cold calling and crossing your fingers. Today it is a much different story. Getting a job, moving up in your career and meeting new people is becoming more about your personal branding.Who Are you A big part of this shift is establishing your reputation online. In today’s digital age you are much more than your resume. Your digital footprint establishes your personal brand and allows anyone, such as prospective employers to get to know you better.

 

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How Donald Trump Leveraged Social Media

The 2016 presidential election was anything but ordinary. This crazy election had polar opposite candidates, zealous supporters, and biased media networks. Social media was one of the most interesting facets of this election. Both Donald Trump and Hillary Clinton were extremely active across the big three platforms: Facebook, Instagram and Twitter. Trump even went so far to say that social media played the key role in his victory.

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Filed under Observation, Political, SocialMedia

The Social Media Virtual Reality Room

Social media users are constantly flipping through tabs of all their open applications. MyWebRoom compiles a user’s selected social media feeds onto one social media virtual reality room. The page looks like an actual living room, and different elements in the room link to websites in efforts to ease user experience.

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Goodbye Vine, a social network of the past

I remember when Vine first came out. I downloaded the app, followed my friends, and began scrolling through funny 6-second videos
almost everyday. Vine quickly gained popularity and the attention of one of the biggest players in the game: Twitter. Twitter saw Vine as the perfect compliment to their platform and purchased Vine in 2012. But now we have to say “Goodbye Vine”. Twitter just announced
they will be shutting down the app in a few months.  Continue reading

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