What are Social Media Management Platforms?

Listen up public relations professionals! This blog contains information about social media management platforms, the latest social media trend that will streamline your communication and shave hours off your workday.

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The New Snap Pixel Is Finally Here and We Couldn’t Be More Excited

Snapchat is finally getting with the program. They have created a pixel to help track users after they use an ad. The new snap pixel will be specific to advertiser’s websites in order to give brands a better idea of how their ads are doing. This will help with engagement as well as give insight into what users like.

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Yondr Case Challenges Phone-Addicts To Go Cellphone-Free

There are few things that are more frustrating than sitting at a movie while someone in the theater continues to use their phone. There are lots of places, like movie theaters, that society tells us phones are off-limits: churches, classrooms, important meetings. But this doesn’t help fight off the urge to check your phone under your desk. What if a special type of phone case could solve this problem? The Yondr phone case challenges phone-addicts by preventing the use of cell phones. 

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How Social Media Honors the Houston Astros in the Aftermath of Hurricane Harvey

Aftermath of Hurricane HarveyThis baseball season continues to be full of surprises as the Houston Astros find themselves in the aftermath of Hurricane Harvey. Four years ago they were the worst team in the majors. Two months ago their city was devastated by the effects of the costliest hurricane on record. But tonight, they find themselves in game seven of the World Series. The curve balls keep coming for Houston-no pun intended. What has been one dominant force throughout all of theses events, you ask? Social media. Especially in the aftermath of Hurricane Harvey.  Continue reading

Now You Can Discover and Interact with New Snapchat Context Cards

You won’t have to leave the app to explore a geotag on a Snap due to the new Snapchat Context Cards feature. Snapchat announced this feature last week to enhance users discovery of information about locations. This feature further engages users all while remaining in-app. If you’re curious or intrigued by a location tagged in a friend’s Snap Story, now you won’t have to go look it up elsewhere. Continue reading

Snapchat Teen Usage Continues to Lead

The world of social media is competitive. It is hard to get ahead, and stay ahead, with so many different platforms. The competition does not seem to faze Snapchat. Numbers don’t lie, and the latest numbers show us that Snapchat teen usage is at an all time high. Why are so many teens choosing this platform over all others? Can the company maintain their success, or is it simply 15 minutes of fame?  Continue reading

Why Google Plus Is Failing

Many people are familiar with the social networking platform Google Plus. Google Plus logoThe basics are pretty much the same as every other networking site, but why don’t you know anyone who uses it? There are many questions surrounding the enigma that is Google Plus. With the name and reputation it possesses, everyone wants to know why Google Plus is failing. Continue reading

Will the VSCO App Become the Next Big Thing In Social Media?

Apps and platforms for social media are constantly changing and updating trying to become the next big thing, the one that is on the top of all the charts, and that is no different for the VSCO app. VSCO is a social media app that combines characteristics from apps such as Tumblr and Instagram and is slowly becoming more and more popular.

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Banned Instagram Hashtags Could Mean Low Engagement

We live in a #hashtag world. There is no denying it. A single hashtag opens the door to hundreds of thousands of posts on the same subject. An Instagram caption is not complete without a few hashtags thrown into the mix. People in the wedding industry even make a profit off of helping couples create their perfect wedding hashtag. Brands use specific hashtags to attract more customers and clients. It might come as a shock, however, to learn that not all hashtags are allowed. A recent list of banned Instagram hashtags comes with consequences for users who include them in their posts. Continue reading

Microsoft Teams Achieves Every Element of User Experience

Microsoft Teams Achieves MoreKeeping agility and organization in mind, Microsoft Teams achieves a collaborative, digital environment
among today’s communication workplace. Moving forward, Teams is the latest and most innovative core communication platform for Microsoft Office 365. It intends to replace Skype for Business as the tool for all video calls, conferences and meetings for its users. Making the digital environment more open and integrated, this platform allows for a flow of accessible information to everyone involved.  Continue reading

Pinterest’s Partnership With Target Creates New Shopping Experience


To many, it may seem that Pinterest is becoming less and less relevant in the social media world. On Monday, however, Pinterest announced its partnership with Target that will bring new capabilities to users and shoppers alike. Pinterest’s partnership with Target will change the way shoppers use social media to find products they like. 

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Paid Social Media Marketing Is a Smart Investment for Businesses

Paid Social Media Marketing

Businesses continue to grow their marketing strategies as paid social media marketing is on the rise. Social media offers businesses insights into demographics across all platforms, allowing them to tap in to niche markets. Organizations are even allocating top budget dollars toward paid social media marketing software, and the results speak for themselves. Continue reading

The New Snapchat Animated Bitmoji Has Users Dancing

Almost every Millennial remembers how exciting it was to create a Mii on the Wii game console. A tiny little version of you appeared on the virtual court as you played a tennis match in your living room. You might be lying if you say you never made a Sims version of yourself in the early 2000’s. Today’s version of Sims and Miis are called Bitmojis. After years of creating virtual look-alikes, the Snapchat animated Bitmoji feature finally brings them to life.

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Instagram Stories Help Retail Marketing

Almost everyone has an Instagram account these days. Whether it is a personal account or for a business, Instagram is used across the board to share videos and images with both friends and the public. While most organizations have accounts, not everyone uses them to their full potential. Retail businesses, in particular, have a huge opportunity with this social media platform. One of Instagram’s latest updates, Instagram stories help retail marketing in a new way. 

Instagram stories help retail marketing for small businesses. Continue reading

This or That: Snapchat and Instagram Stories

Whether we like it or not, we live in a world where it is more common to take a picture of our lunch than a picture of our family. It is almost expected of us to post on social media about whatever cool event we attended so that all of our followers can see how fun our Friday night was. Snapchat and Instagram Stories give users the unique ability to basically live stream every moment of their day. The two features seem identical, but there are a few small differences that set the two apart from each other.

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