The NBA has followed the NFL’s lead yet again this week. The trolling that has entertained basketball fans and social media followers for the past few years is coming to an end as the NBA issues social media guidelines restricting what teams can say (whether in jest or in seriousness) on their social media platforms. But the real problem is, why do these professional leagues want to ruin the fun for the fans? Continue reading
The second weekend of September marked the beginning of the professional football season. This season, the National Football League and Twitter have partnered to offer a NFL Twitter live stream during Thursday night games.
The Dallas Mavericks have a new approach to social media marketing through making parodies of viral videos. In the past month, the Mavs have been posting short, hysterical, parody videos to the Dallas Mavericks YouTube page. Paying attention to viral internet trends like popular music or videos, the Mavs have created a comical persona through social media.
With the continuous technology updates and ability to edit, transform and access videos online, it has changed the way college football has gone about exchanging game films with their opponents. Continue reading
In the sport of boxing, Friday is the eve of fight night. What’s in store for this upcoming battle? One fighter will step down from his throne, the other will continue his reign. Continue reading
In past years the Super Bowl has become the mecca for companies to advertise their products. Whatever the cost of an advertisement was, companies are willing to pay. For Super Bowl XLVII companies are paying roughly $4 million dollars for 30 seconds of airtime. Because of high costs, some companies are utilizing social media in addition to their on-air commercial time to gain more impressions.