You Can’t Buy Your Friends – Or Can You?

Companies can buy likes, views, and followers to look more successful on social media 

As social media users, we know the familiar thrill of gaining new Twitter followers, or watching the number of views on our YouTube videos skyrocket. For companies, though, gaining new followers and reaching a broad audience is not just about the thrill — it is pivotal to success.  As blogger Daniel Sharkov explains, “No matter how much you engage with others or how quality your tweets are, getting results with only 200 followers can hardly happen.”

Continue reading

The “Gaga Brand”

It was only a few years ago when Lady Gaga began building a reputation around the world. Inspired by the influences of stars such as Madonna and Michael Jackson, Lady Gaga is a flamboyant and diverse performer who now is idolized by millions of loyal fans. What has made her so successful though? The Gaga brand.

Continue reading