The arrival of original content on YouTube Red enters the platform into the non-traditional media arms race.
YouTube is an up and coming social media channel that can help businesses to reach a larger audience. If used properly one could use YouTube as a business platform. Not only does YouTube have the ability to create a celebrity, but it allows businesses to share and interact with consumers.
Apple announced Friday that it will be opening the first Apple store in Istanbul, Turkey on April 5. The Zorlu Center mall will house the company’s first foray into Turkey, which Apple CEO, Tim Cook, explains “will be unique in all respects, with a store concept that will be the first of its kind in the entire world.”
Earlier this week, Slate published an article entitled, “Diver’s Cemetery: The Blue Hole of Dahab.” The article details the story of Yuri Lipski, a Russian diver who lost his life in Egypt’s infamously dangerous “Blue Hole” sinkhole in April 2000. When Lipski’s body was retrieved, it was discovered that a helmet camera he was wearing during the dive captured his last minutes. And thanks to YouTube, this footage has been viewed over 8 million times around the world.
With the viral world of technology at our fingertips, organizations need to have a crisis communication plan since the social media world is uncontrollable.
The Dallas Mavericks have a new approach to social media marketing through making parodies of viral videos. In the past month, the Mavs have been posting short, hysterical, parody videos to the Dallas Mavericks YouTube page. Paying attention to viral internet trends like popular music or videos, the Mavs have created a comical persona through social media.
Mysterious British street artist Banksy known for his satirical street art and subversive epigrams combine dark humor with graffiti done in a distinctive stenciling technique. Earlier this month, Banksy announced his one month residency in New York via his blog simply stating “For the next month Banksy will be attempting to host an entire show on the Streets of New York.” His exhibit “Better Out Than In” features artwork on buildings, statues, and live works of art. Banksy, debuts one piece of art a day and completes pieces late at night. Generating huge media attention and buzz, Banksy implemented social media to share his work through social media.
From an early age all girls dream of their wedding day. Who will be the lucky guy, what kind of dress will they wear, where will they get married? But until they meet Mr. Right, girls typically don’t fantasize about the marriage proposal itself. In the past all it really took was a loving speech and assuming one knee, but now the men of the millennial generation are delivering over-the-top marriage proposals and posting them for the world to see. Continue reading →
As college students, we are constantly told by others to think before what we post on social media. We are told this because everything we post on the internet is permanent, even if we delete. Many of us who are preparing to graduate and begin looking for a job, have become cautious on exactly what we put out there on the internet. In the last month, two stories of two young adults have gone viral after they posted their wrong doings on social media. We can witness how these two individuals had extreme social media fails. Continue reading →
As technology advances, political campaigns are finding more sophisticated ways of directly targeting voters. Campaigns constantly use television spots to appeal to voters, but now they are transitioning to online video ads. However, the big question is how campaigns are able to only play ads for voters that are likely to vote for them. Continue reading →
You’ve heard all of the great love stories. Boy meets girl. Girl meets boy. They fall in love and live happily ever after. While this romantic phenomenon has been occurring everyday ever since the first humans walked the earth, the way this happens in today’s world has somewhat shifted. Continue reading →
It’s that time of year where football fans sit around their televisions waiting for the Superbowl to start. However, not everyone who watches the Superbowl are fans of football; they’re waiting for the commercials that will play during the game.
Social media has been rapidly expanding over the past few years, becoming an important part of our everyday lives. From business to sports, it has been transforming the way industries target the American public.
However, one area that has been drastically transformed by the addition of social media is politics. Continue reading →
In past years the Super Bowl has become the mecca for companies to advertise their products. Whatever the cost of an advertisement was, companies are willing to pay. For Super Bowl XLVII companies are paying roughly $4 million dollars for 30 seconds of airtime. Because of high costs, some companies are utilizing social media in addition to their on-air commercial time to gain more impressions.