Category Archives: Technology

Delta Air Lines Introduces Free In-flight Mobile Messaging

We expect the ability to communicate with anyone, anywhere and at any time. Thanks to Delta Air Lines, we now have the ability to update friends and family on flight status and arrival plans from 30,000 ft. in the air.  Continue reading

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How Facebook Ad Tools are Optimizing Marketing

Measuring digital ads with Facebook ad tools can help optimize marketing strategies for businesses. The evolving use of digital devices creates a demand for businesses to strategically connect with customers online and offline. Last year, Facebook introduced three marketing tools to measure the effectiveness of online-to-offline ad impacts. Last week, Facebook offered two new options focusing on targeting offline-to-online leads. These tools help brands understand how effective their Facebook ads are for driving foot traffic and how they can retarget people who interact with the business offline. Continue reading

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Filed under advertising, Facebook, Shopping, SocialMedia, Technology

Pinterest joins Corporate America

Pinterest joins Corporate AmericaPinterest has always been a social media tool for entertainment, but now Pinterest is joining corporate America through a new tool on Target’s app and website. Today, Target announced that the company would be adding a new feature to their app and website. Customers can take a photograph of any products and find similar products at Target. In the past, Pinterest has been used by individuals to become inspired. For a long time, one of the most appealing aspects of the site was that it was not tied to the advertising and consumerism that has taken over other social media platforms. While some users might find this new point and click to buy option alluring, it may be a turn-off for many others who have valued Pinterest for its emphasis on inspiration and do it yourself.
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Increase Productivity with Cloud Natural Language

Smarter is simpler with new Google features using Cloud Natural Language technology. The technology can improve your productivity in the workplace. The natural language processing (NLP) technology focuses on and improves human-computer interactions. Google Cloud Platform is a cloud computing platform that offers advanced services beyond Google Search, such as G Suite tools. The new features can benefit how businesses manage responsibilities and relationships. Continue reading

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Outfit Comparison Tool on Amazon Eases Getting Dressed

Outfit Comparison Tool Gives Shoppers Fashion Advice

Picking outfits alone can be stressful, but Amazon’s new outfit comparison tool can help individuals still get an opinion. Outfit Compare will give users an Amazon stylist’s opinion on which outfit looks better.

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Cars with Amazon Echo Begins with Mercedes-Benz

Cars with Amazon Echo PC: The Verge

Home Concierge Device Moves Into Cars

Mercedes-Benz is now equipping all of their 2016 and 2017 cars with Amazon Echo and Google home, ultimately expanding its smart home capabilities to the road.

The voice enabled assistant is capable of making to-do lists, providing real time information, ordering groceries, music playback, and much more. Mercedes-Benz is now adapting this luxury into their vehicles. Continue reading

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Pinterest Like Button

*N'Sync's Justin Timberlake waving goodbye to the Pinterest "like" buttonSay goodbye to the Pinterest like button. In an effort to differentiate itself from other photo-driven social media platforms, Pinterest is eliminating it’s like button. Earlier this week, Pinterest said pinners did not notice a difference between liking and saving pins. So, pinners saved pins instead of liking them. Pinterest’s research discovered removing the like button made pinning easier for users like you.  Continue reading

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Podcast Binge Listening to Come from All-At-Once Podcast Distribution?

S-Town, a new true-crime podcast, could create a new phenomenon: podcast binge listening.  The podcast comes from the creators of Serial, the smash hit that put podcasting on the map. S-Town dropped last week in its entirety.  Traditionally, podcasts are released weekly, one episode at a time.

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About Snapchat Spectacles: What to Know Before You Buy

So long to the days of staring at the world through your phone when Snapchatting. Snapchat Spectacles allow you to capture moments through the lens of sunglasses. But, you may not know a lot about Snapchat Spectacles. To learn more, follow along for more information.

about snapchat spectacles

Launch of Snapchat Spectacles

Spectacles debuted in 2016, but there were not easily purchasable until last month. Spectacles were first distributed through Snapbots, Snap’s version of vending machines. Snapbots popped up in various cities and never stayed anywhere for more than 24 hours. The hard-to-get aspect of Spectacles gave them a cool factor. Spectacles are no longer so hard to get. On February 20, Snap launched the Spectacles website, making the product easily accessible to all customers.

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Artificial Intelligence Bots Could Replace Advertising Creatives at Coca-Cola

Coca-Cola is exploring replacing advertising creatives with artificial intelligence bots. Digital executives at Coke believe bots could create music for ads, write ad scripts, post spots on social media, and buy media.

artificial intelligence bots Digitization of Coca-Cola

Coca-Cola recently restructured to become a digital business. The digital transformation of Coca-Cola will take place in four areas. These areas include consumer experience, operations, new business, and culture. To improve consumer experience, Coke plans to use artificial intelligence bots to better the content, media, and commerce aspects of their business.

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Social Media Usage

Image of social media apps on smartphone, showing mobile, social media usage dependency

Social media smartphone apps

Social media usage is higher now than ever before. Admit it, you check Facebook while you’re waiting for your fried to arrive. You see what’s trending on Twitter to see what’s happening now. Avoiding social media seems nearly impossible. Recent studies show an increase in social media usage since 2012. Widespread access to social media makes it easier to stay connected and essential to communicating and keeping in touch with modern society.  Continue reading

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Filed under Apps, Facebook, lifestyle, SocialMedia, Technology

Watson Speech-Enabled Ads Benefit Both Consumers and Marketers

IBM’s augmented intelligence program, Watson, is now being used to create speech-enabled ads. These ads allow brands and consumers to communicate within an advertising experience.

Watson is similar to the Amazon Echo and Google Assistant in that it converses with users. But, it is a form of advertising. Campbell’s is one of the first to experiment with Watson speech-enabled ads. In Campbell’s Watson ads, the program becomes “Chef Watson.” Chef Watson combines users’ ingredients with its knowledge of cooking to deliver new recipes to the consumer.

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Facebook Trending Update Released to Prevent Fake News

This week, a Facebook trending update was released to improve the scope and quality of news on the site. Facebook introduced the update in response to the fake news stories that previously trended on the site.

Facebook trending updateFacebook Trending, a module on the News Feed, is one of the most controversial topics surrounding the social networking site. Gizmodo, a political site, was the first to accuse Facebook of sharing fake news. The site published an article in which former Facebook publishers stated that they downplayed conservative media sources when choosing which stories to trend.

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Customer Service Scam: Facebook

Hearing “Facebook fraud” will likely elicit thoughts of identity theft or catfishing. Facebook fraud goes beyond identity theft. A recent NPR story covered a Facebook customer service scam; the helpline at the top of a Google search directed callers to a scam. The scamming customer service agent at the other end of the line only wants your money. This Facebook customer service scam is another example warning you not to trust everything you find on the Internet.  Continue reading

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Social Media Platforms

Ever wish that you could handle all of your social media from one place? Something that cuts down the time it takes to post on your social media platforms? Your dreams can become reality with Hootsuite.  Continue reading

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News Consumption in Today’s Digital World

The average human attention span is roughly 8 seconds, according to a New York Times Source, so it seems logical that the mobile applications that have concise, bite-sized content are most popular. Two perfect examples are Snapchat and Instagram that both have content short enough to keep the users engaged and coming back for more. It would make sense, then, that news apps with short content would be preferred methods of consuming news, however a recent Pew Research study draws other conclusions. Pew Research discovered that long-form journalism will not go extinct despite society’s obsession with digital technology. Longer articles attract an equal number of mobile visitors as shorter news articles do, demonstrating that bite-sized news does not trump full-length articles. With that being said, Pew Research also reported that only 22 percent of Americans trust social media as an accurate news source.

Pew Research’s study is in line with a recent article by Business Insider that points to headlines involving Facebook’s fake news and how “messy” the digital world is. Situations like Facebook’s create additional trust issues among users who question the accuracy of the news they read. A very interesting statista chart included in the Business Insider article shows the percent of Americans who trust each news source. The data depicted in the chart should be a slight relief for print newspapers and broadcast TV who don’t have to be too threatened by social media entering their news landscape due to the fact that 59 percent of Americans trust broadcast tv over 15 percent who trust social media.  This is a chart depicting the percentages of Americans who trust news from different sources. It shows that 59 percent of Americans trust broadcast tv while 15 percent trust social media.

So even though we have shorter attention spans than goldfish (New York Times), we still prefer full-length articles from credible sources like news apps over finding news on our social media apps. This information is meaningful to almost anyone in the business world because of digital media’s relevancy in all facets of business. The knowledge that full-length articles and apps other than social media are preferred methods of getting news should influence  how businesses establish themselves in the digital space.

To read more about short attention spans click here .

To see Pew Research’s findings click here .

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Messaging App Telegram One-Ups Facebook Messenger by Revealing New Gaming Features

messaging app telegram
Watch out, Facebook Messenger and WhatsApp. Messaging App Telegram just raised the bar for social networking by adding games to its platform.
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Skinny Minnie: Not-So-Pretty

Kate Moss once said, “Nothing tastes as good as skinny feels.” This quote was one of the most popular memes of 2016. Young girls and women alike have posted and retweeted this as “fitness” inspiration. Unfortunately, this quote is not the only form of unwarranted, unhealthy physical propaganda; especially within the social media sphere. Continue reading

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This Phone Will Self-Destruct in 3…2…1: Samsung’s Public Relations Nightmare

Samsung’s public relations team are banging their heads against a wall right now. The Samsung Galaxy Note 7 smartphone has an exciting new feature: spontaneous combustion.Exploded Samsung Galaxy Note 7

 

Samsung launched the Galaxy Note 7 smartphone on August 19. Just five days later, the first phone exploded, thus launching Samsung’s public relations nightmare.

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