IBM’s augmented intelligence program, Watson, is now being used to create speech-enabled ads. These ads allow brands and consumers to communicate within an advertising experience.
Watson is similar to the Amazon Echo and Google Assistant in that it converses with users. But, it is a form of advertising. Campbell’s is one of the first to experiment with Watson speech-enabled ads. In Campbell’s Watson ads, the program becomes “Chef Watson.” Chef Watson combines users’ ingredients with its knowledge of cooking to deliver new recipes to the consumer.
Samsung’s public relations team are banging their heads against a wall right now. The Samsung Galaxy Note 7 smartphone has an exciting new feature: spontaneous combustion.
Samsung launched the Galaxy Note 7 smartphone on August 19. Just five days later, the first phone exploded, thus launching Samsung’s public relations nightmare.
Filed under News, Technology