Second screen of the Super Bowl

Super Bowl TV ads still hold a steep price for a 30-second spot. The price for this years Super Bowl is $4 million for 30 seconds. Companies are putting more effort in developing the online side of their brand.

This year PepsiCo, Kraft and Taco Bell are among the companies who have decided to release their Super Bowl ads before the big day. Brands released their commercials online giving time for their commercial to have another chance to go viral before being sandwiched between other brands.

Volkswagons commercial was released earlier this week and received harsh criticism by some people for the stereotyping.

Brands continue to experiment with the use of the second screen for major events and even weekly shows. The opportunities to interact with customers continue to grow for brands and history shows this time next year other opportunities will have arrived.