Back in the day, before the emersion of social media, Super Bowl Sunday was the biggest day for football fans. Friends and family gathered to enjoy the football game, as well as the entertaining commercials. Today, much more plays into the Super Bowl than just football and fun commercial breaks. Social media has stepped in to improve people’s Super Bowl experience and to promote brands.
Snapchat is a mobile application that allows you to send photos and videos for up to 10 seconds. It is one of the fastest-growing social media platforms, with over 100 million daily active users and over 40 million snaps per day. Nearly 71 percent of Snapchat users in the U.S. fall into the 18 to 34 range, so businesses can reach their audiences directly through this social network. This application allows your business to:
- Promote live events
- Surprise your audience with news about your brand
- Offer promotions and contests
- Humanize your brand
Multiple organizations turned to Snapchat on Super Bowl Sunday for advertising. The application contains filters and lenses to use on your images and videos. Businesses were featured on Snapchat’s filters during the Super Bowl. Gatorade created a sponsored lens that allowed users to have a container of Gatorade dumped onto their heads while taking a selfie. This lens received over 100 million views. Twentieth Century Fox had a filter to promote the upcoming film, “Deadpool,” as well. The NFL created Super Bowl themed filters of painted faces that were the colors of each team.
Snapchat contains live stories for large events for all users to watch around the world. These images and videos are submitted by users who attend these events, and remain on the story for only 24 hours. During the Super Bowl, Pepsi ran advertisements in between videos featured on the Super Bowl Snapchat story. Other businesses, such as Taco Bell, General Electric and GrubHub also publicized their brands via Snapchat.
Snapchat allows you to improve your business at the touch of a button. People turn to social media to learn about companies and to view events worldwide. Companies embraced Snapchat on Super Bowl Sunday to raise brand awareness. The limited time you have to post a “snap” will allow users to find out information about your business quickly and easily. You can utilize this feature by giving users a preview of an upcoming product or service you are offering. With the rise of smartphones, your customers can connect with you any time, anywhere with this popular app.