As the job market becomes increasingly competitive every year, recent student graduates are looking for new and innovative ways to differentiate themselves during the application process.
Individuals looking to apply for positions that involve online interaction should familiarize themselves with Klout scores in order to understand the importance of a single person’s reach.
Klout scores use numbers to measure the amount of influence and interaction one person has over various social media platforms, including Facebook, Twitter, Google+ and LinkedIn. The range varies from 1-100, but the average person’s score usually falls within the 40s.
Many businesses are seeking out graduates with high Klout scores because it shows that they have important engagement skills and are comfortable with different online voices depending on the environment.
Hopefully by becoming more knowledgeable about Klout scores, students can begin to realize the impact their Internet use has on online trends, and the opportunities social media sites offer when it comes to personal marketing.