Real life, real time coverage delivered in a raw, intimate way. Snapchat Live Story takes on The 58th Annual Grammy Awards. The Snapchat Live Stories feature grants users up-close premier access into exclusive events and global celebrations. Last night marked the 58th Annual Grammy Awards and the Snapchat Live Story did not disappoint. Snappers around the world felt like they were at the award show. By casting viewers into the heart of the excitement and glamour, snappers experienced everything from unfiltered humor in celebrity selfie shots, to grainy crowd videos of the performers. From red carpet paparazzi moments to backstage set changes, the ultimate highlight reel of the night was the Snapchat Live Story.
How it works:
The Grammys, like other Live Stories, are comprised of carefully selected snaps submitted from a designated location. Chosen by teams of Live Story curators based in New York and Los Angeles, making it on a Live Story can be pretty competative. According to Ben Schwerin, Snapchat’s director of partnerships for Live Stories, his teams sift through an average of 20,000 submissions for each story only selecting between 50 or 60 to include. He reported to Time magazine that user-submitted footage has less than a 0.25% chance of making it on the Live Story. Now, if you’re a celebrity or Snapchat in-house correspondent this isn’t necessarily the case. Last night’s Live Story of the Grammy Awards was comprised of all different kinds of submissions making the final product both engaging and relatable. Twitter gave Snapchat their official approval of the coverage seen below.
Storytelling Potential:
The storytelling potential of Snapchat is shown through the carefully created Live Stories that the company strategically puts together. Sequences of snaps are seamlessly streamed together linking related shots from various viewpoints resulting in a true narrative. Now more than ever businesses, organizations and individuals are seeing the advantages and possibilities that Snapchat holds. The must-see, live time content of this app is just beginning to take off.
If you don’t already use Snapchat for individual snapping, My Story, or Live Story start! Snapchat is raw, unfiltered, and fun. Experiment and play around with its features. In no time you are sure to have a signature selfie face. Try creating a story with a basic beginning, middle, and end storytelling model. Who knows, you might just end up on a Live Story if you get the hang of it!
Check out these pro celebrity snappers for some inspiration!
http://www.vogue.com/13398740/celebrities-snapchat-grammys-2016/
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