Facebook, Instagram and LinkedIn: Which Social Media Channel Is Right For You?

With so many social media networks to choose from, it is easy to become overwhelmed. However, each social media channel caters to a different type of user; individuals are using platforms such as Facebook, Instagram and LinkedIn for a variety of reasons. Before deciding which network is appropriate for your brand, research which channels meet the needs of your target audience. Your decision should not only align with the needs of your audience, but it should reflect the goals of your social media marketing strategy

Outlined below is everything you need to know before making your decision. 

Use Facebook to Build your Social Media Brand

With roughly 2 billion monthly active users as of 2019, Facebook has become one of the most popular social media channels. Shortly after its public release, following the initial flood of younger audiences, older generations began gravitating towards Facebook as their primary platform. However, due to the fact that many individuals use Facebook as a channel to stay in touch with friends and family members, this platform still attracts audiences of various ages. Facebook is a great network for sharing videos, photos, updates and general news. This can be especially influential for organization uses because sharing allows for quick, interpersonal contact with those who follow or ‘like’ your brand. Furthermore, Official ‘Pages’ can be maintained by representatives of an organization or brand; these verified pages will help attract your target audience

Become a Photographer with Instagram

Instagram is the perfect social media channel for sharing visual content such as pictures and videos. Although followers will read the text below the picture or video you have posted, they will not pause for long; once again, the photo is the most important part. As opposed to Facebook, Instagram attracts a much younger audience. Instagram posts include a mix of personal and promotional content. In order for your brand to succeed, consider creating a unique hashtag that describes your brand or organization. Instagram will index your hashtag, making it easier for your intended audience to find your posts. Furthermore, because Instagram stories are only public for 24 hours, they become a great way to take your followers behind the scenes; viewers are given the opportunity to create a personal connection with your brand or organization

LinkedIn will Meet your Business Needs

When it comes to increasing brand awareness, LinkedIn is the ideal social media channel to help achieve this goal. LinkedIn primarily attracts business-oriented people who have the power of creating direct connections with companies and individuals they are interested in learning more about. Users can share links and business news on LinkedIn’s newsfeed; posting on the newsfeed can help your brand or organization remain current at all times. LinkedIn Groups provide your brand with a platform to discuss business and industry news. Due to the fact that there is a group for every business need, individuals are constantly discussing the newest trends in business. Although LinkedIn is moving away from ‘all business’, it will be a while before this happens.

Although each channel has advantages and disadvantages, it is up to you to perform the necessary research in order to determine which social media channel your target audience prefers.