If you ask anyone worldwide, they have probably heard the name, Kim Kardashian. Kim Kardashian is more than just a reality TV star. She has created many brands and is a current billionaire; attributing a lot of her success to joining social media early on.

Kim Kardashian gives much of her success in building such powerful brands to social media. When Ryan Seacrest told her to join Instagram, she quickly realized the kind of reach she would be able to have so soon. Social media wasn’t all about posting the perfect picture, but also about sharing her life and getting input on her brands from her followers and consumers. 

With 364 million Instagram followers, Kim Kardashian not only finds success on the app, doing paid brand partnerships, but uses techniques to build engagement with her companies. At the beginning of the platform, she used her follower’s quick responses and input to decide what kind of product she would launch next. Now she uses it to update her followers on her new products, and share more about her companies.

Social media can be used to build an engaging experience for your consumers, and in Kim Kardashian’s case build multi-million dollar brands. 

Check out how Kim Kardashian utilizes social media to promote herself and her brands:

https://www.instagram.com/kimkardashian/?hl=en

https://www.instagram.com/skims/