Businesses often overlook Pinterest as a useful social media tool for assisting in communication and day-to-day life. It’s more than just a website for wasting time when you’re bored or DIY projects that involve mason jars and sparkles. Yes, many women use Pinterest for arts, crafts and housewarming projects, but it is also a useful place for inspiration, motivation and online communication. Pinterest is a great social media tool, and here’s why: