Reuse, recycle, repost — reviving your blog.
Taking a retrospective look at the older content of your blog might have you wondering what your blog is doing for you. For the most part these posts lay dormant, not getting much attention and certainly not driving any traffic to your site. An old post may get a hit once in a blue moon. As time passes it drifts deeper into cyber space and farther from the audience you are trying to reach.
So what can be done to make these old posts work for your blog now? A simple concept that can put your old posts to good use. Reuse, recycle, and repost — techniques every blogger should know for repurposing old blog posts.
Taking ideas offline
Your blog post may not have gone viral, but that doesn’t mean the ideas you posted online can’t be utilized for offline opportunities. When planning for upcoming presentations, speeches, or other public speaking events revisit your old posts and see what online ideas you can use.
Rediscovering great points that you had completely forgotten about could be a simple solution for boosting your speech or presentation. Recycling old blog posts finds practical uses for those ideas by turning them into much needed inspiration.
From blog post to podcast
Although reading is great, for the majority of people watching is better. So how about trying to give the people what they want. Reuse your old blog posts for a podcast or video discussion. By doing this you give your audience the chance to access your content while on the go. Instead of having to sit down and read your blog they can listen to it either while heading to work or while working out.
Make things even more interesting by bringing a guest to discuss the topic with you. This not only recycles your old post but also provides your audience with new ideas and perspectives, keeping content fresh and not repetitive. Potentially this could put a new spin on an old idea, generating new attention by looking things from a different angle.
If it’s outdated, update it
The world around us changes constantly. Industries change, breaking news is reported, and new events alter past information all the time. Current events could make older blog posts outdated, irrelevant, and/or partially incorrect. Instead of just throwing that old post in the trash, try updating it with new, relevant information illustrating how things have changed.
This not only recycles content, but it also demonstrates to readers that you care about being in the know. Staying up to date and refreshing old content shows your audience that as a blogger you’re open, honest, and have the capability to adapt as times change. You could even create a new blog post about a topic you previously posted about and could include a link back to that older post. Doing this helps promote SEO for your blog and could possibly increase the time readers spend looking at your blog as well as driving more traffic to your site.