The Driver: Concise and Complete Updates

How easy to read updates will take your social channels to the next level

Fresh April Content Ideas for Your Social Channels |

We ended last week’s blog by coining social channels as ‘the driver.’ Social media drives your audience towards your company. So what is social media? Social media consists of blogs, microblogs, social networking, social news, online communities, podcasts, video sharing, photo sharing, messaging, and streaming videos. While these are all important drivers, blogs, microblogs, social networking, media sharing, and streaming are our main focus. These channels are easy to read and navigate, making them the perfect driver for your company.


Blogs originated as an online travel journal in 1999. However, today, blogs are a mix of text and graphics that tell a current or topical story. A good blog has a captivating title, intriguing feature lead, and concise and complete writing. Search Engine Optimization (SEO) is almost as important as the content of your blog post. SEO is critical to making sure your blog post gets seen. The introduction and repetition of a key phrase throughout your blog post will increase SEO. The comments on a blog also provide an opportunity to communicate with your audience.

Social Networking

Each social channel comes with its own set of rules and target audience. According to Steve Lee, Digital Communications professor at Southern Methodist University, Facebook users are personal, attentive, engaged, and social. Facebook users interact with brands by liking or commenting on their updates, rarely sharing them. We recommend that the updates are in the third person, consisting of two to three concise and complete sentences. On the other hand, Instagram is where your graphics will shine because the photo is the main focus of the post. The channel is perfect for real-time marketing. Twitter users are informed. Opposite of Facebook updates, Tweets should be in the first person. Brevity and humor are essential in executing a successful tweet.

The one takeaway that applies to every social channel is that each post, update, share, or tweet should be concise and complete. Because according to, we now have a shorter attention span than a goldfish.