Food bloggers or “foodies” have taken the social media world by storm. This is understandable because who doesn’t love food? A “foodie” is someone who has an intense love for trying and finding new food and consider it a hobby. Food bloggers inform us of the latest hotspots, easy recipes, and what the latest must-haves are from Trader Joes. Since there are so many food bloggers on social media platforms, it’s essential to understand how to make your page stand out.
Define Your Food Blogger Brand
For a food blogger page to be noticed, it’s essential to define your specific brand. Do you want your page to focus on recipe blogging, restaurant blogging, or even health and nutrition blogging? Within each focus, there are so many directions you can take to define your brand further. For example, in recipe blogging, there are vegetarian, keto, gluten-free and many more subsectors to focus on. To grow a following, it’s vital to become an expert in that blogger field. This way, you will be able to expand a targeted audience base specifically for your brand.
Appetizing Food Content
Since your audience can’t smell or taste the delicious food you are posting about, visual elements are the only tools to spark interest. We have all seen food Instagrams before and if the picture taken was just right, your mouth could begin to water without even smelling or tasting it. Great food photos will encourage the viewer to go try out that recipe or restaurant.
To produce mouth-watering content, take professional-quality photos and stage the delicious food. The use of vibrant and contrasting colors will enhance food appearance. Editing apps such as Lightroom and VSCO can provide handfuls of filters to create the most delicious photo. By adding less common hashtags that define your “foodie” brand, your post will stay at the top of the Instagram feed for a more extended period.
Collaborate with Other Foodies
Collaborating on posts with other food bloggers in a niche space is a great way to grow a bigger following. Many food bloggers do this by trying a popular bloggers recipes and tagging them on Instagram or collaborating in a giveaway for their audience. By engaging with other famous “foodies,” your page will gain a new and larger audience.
Food bloggers have inspired many people to try new and exciting food, restaurants, and recipes. Because this industry has grown at a rapid speed, its important to know how to stand out. For more tips to build your food blog, read here!