The Game Plan: Planning Content Creation

Businesses, organizations, and even influencers understand how integral social media and marketing can be. However, it is more than just a simple post and hoping for the best. In fact, there are some factors to keep in mind when planning content creation. Here are some helpful tips to follow for your social media goals.

Knowing Your Audience

Before one starts hyping their products or promoting themselves as an influencer, they must know their target audience. Essentially, your target audience is the people you want to purchase your items or to click that follow button. To narrow them down, one should focus on age, demographic, gender, interests, or the like. From here, an ideal consumer can come into focus. Another great way to understand the audience is to socially listen.

For a business, the ability to socially listen allows businesses to know what is trending, what consumers like, and what may need to be improved upon. Surveys, polls, collaborating with influencers, and real-time communication are great ways to gain insights. Plus, this can lead to a competitive advantage over like-minded organizations or brands.

Setting Up Content

Planning Content Creation
Photo by Anete Lusina from Pexels

Depending on the ideal social media application the demographic uses, it’s time to outline the content strategies and marketing. Merely posting photos and hoping for the best is not enough. To build a relationship with one’s audience, the content should spark interest, engagement, discussion, and answer the “why” of the business or mission. Through the use of great content like infographics, podcasts, and videos, audience traffic is possible and so is the potential for success.

However, it’s understandable that life can get in the way. That said, when planning content creation, the content should be prepared in advance. This can guarantee an active account, engagement, and relieve the stress of coming up with material on the spot. Apps like Planoly, PLANN, Follow Cop, and more, are ideal ways to keep your content creation schedule.


The audience has been established and great content is coming to life. However, to increase visibility, one must determine keywords to complement the posts. With Instagram, as an example, the platform uses keywords to boost engagement with its targeting abilities. When determining keywords, it’s integral to not be lost in a sea of other posts. So, creating unique and custom keywords is recommended. Though it might be difficult and time-consuming, the end result of planning content creation will be worth it for any determined business, influencer, or aspiring social media guru.