Looking for a different way to promote your brand on? You’re in luck. Beyond Facebook Pages, Facebook has launched a tool to raise brand awareness. The platform just released Facebook Canvas, allowing businesses to showcase their brand and experiences. The best part: it’s all on your smartphone.
Millions stare at their smartphones for hours each day. Facebook has finally created a way for advertisers to use a mobile-friendly outlet to market brands to users. Canvas was specifically designed for mobile devices for users like you who use smartphones frequently. The social network defines Canvas as an immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products. Your company can build a Canvas made up of videos and images, where users can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail. Canvas is quick and user friendly.
Canvas has changed mobile advertising in a huge way. Facebook has finally created a tool that will make users actually want to stay on the social network, and engages the user. Clicking a post on your News Feed will open the ad to a full screen page instantly, instead of taking time to direct you to another website. Creating a canvas ad for your brand is completely free and will not lead to more ads on Facebook. Canvas ads are easy to identify with a small upward arrow on the ad. Natural beauty line L’Occitane successfully used Canvas when its campaign ad reached 2.3 million users, resulting in 11 percent higher ad recall compared to link ads, as well as an average of 34 seconds engagement time. Facebook’s interactive tool has helped L’Occitane gain customers through videos and images.
If your company is not using Facebook Canvas yet, you should start. It’s a simple way to reach customers and promote your brand via social media.