Increase Social Media Engagement by Posting at These Times
So, you’ve poured time and energy into creating interesting content for your company’s social media pages. However, engagement numbers for your content are low and you’re having trouble figuring out what the best posting times are for high engagement on social media.
Don’t worry – the solution to increasing engagement could be as simple as posting at different times. Keep in mind that the best times to post are different for each company. This depends on your audience type and time zone.
However, some times generally perform better than others for posting content on social media. With that said, here’s a platform-by-platform guide to what posting times perform the best on social media for high engagement.
This graphic from Sprout Social shows that the best day to post on Instagram is Wednesday, and the worst is Sunday. Specifically, posting at 11 a.m. on Wednesdays and 10-11 a.m. on Fridays has the highest engagement.
Generally, the best time to post on Instagram for high engagement is mid-day on weekdays.
The best times to post on Facebook are similar to Instagram’s. Generally, Wednesdays from 11 a.m. to 2 p.m. and Fridays from 9 a.m. to 11 a.m. are the prime posting times.
Try not to post on the weekends or any time before 5 a.m. and after 5 p.m. These posting times have the lowest social media engagement on Facebook.
Overall, it’s best to post on Twitter between 7 a.m. and 5 p.m. Tuesday through Friday. Specifically, Wednesday at 8 a.m., and Thursdays at 9 a.m. and 8 p.m. are the times with the most engagement.
Like both Instagram and Facebook, avoid posting on the weekends and early mornings. People tend to check Twitter for news and updates when they first wake up, so it’s a good idea to post your content in the morning.
Looking to learn more about the best times to post on social media for high engagement? Check out this article.
Have any questions about? Let us know in the comments below.