TikTok is changing the music industry one new voice at a time. The video-based platform has become a resource for many aspiring artists to share their voices with the world. According to Tech Radar, “TikTok has produced some of the most compelling music industry success stories.” For example, Nathan Evans was an aspiring folk singer whose videos went viral, leading him to score a record deal.
Reaching the Right People
Nathan is just one example of how TikTok can turn dreams into realities. Before the start of TikTok, many aspiring artists would use YouTube to reach millions with their voices. Now, TikTok is the hot new video platform for artists to use, and their algorithm allows people to post videos for thousands to see. As a result of TikTok’s large audience, artists can gain tremendous exposure from their own homes.
The Making of a Star
TikTok has not only helped up-and-coming artist’s big break, but has also had a large effect on the music industry by promoting and popularizing songs. Many TikTok influencers have come up with fun and popular dancers that have subsequently promoted songs even more. One example of a song becoming popular by TikTok is “Rockstar” by DaBaby. After a TikTok dance to Rockstar went viral, the song saw a large spike in streams.
The future of TikTok Music
TikTok has a huge influence on what people listen to. Many artists who won Grammys at the 2021 award show had their music used in popular TikTok dances and other videos. It will be interesting to see how TikTok will create a whole new generation of artists and musicians who might not have been found otherwise.
It is clear that TikTok has a huge influence on the music industry as it can take an ordinary person and turn them into a star.