The Importance of Having a Social Media Influencer Campaign

Almost all businesses have a social media influencer campaign, why don't you?

Why Having a Social Media Influencer Campaign is Vital

Influencer marketing presents a unique opportunity for brands to connect with consumers on a personal level. Social media influencers are individuals who have a large reach across one or more social platforms and have built a lot of trust in a specific industry. Relevant influencers in your niche market will help promote your brand and create an online buzz. Due to the fact that most industries have a social media influencer campaign, it is time to begin building your own.

Follow these four tips to kickstart your influencer marketing campaign.

Finding the Right Social Media Influencers

Due to the fact that not all influencers will be a perfect fit for your brand, it is important to research potential influencers before reaching out. For example, begin by reviewing their social media content. Identifying and targeting the appropriate audience is a crucial part of every marketing strategy. The content and mindset of an influencer must align with your brand image. Furthermore, evaluate the influencer’s activity level; the more active they are, the better.

Reaching Out to Social Media Influencers

Many influencers with an established social media influencer campaign will list their email or website in their Instagram bio.

When developing your social media influencer campaign, you must be professional and courteous when reaching out to them. Most influencers who are open to working with brands are easy to contact. Many established Instagram influencers will offer their email in the bio below their username. In some cases, individuals will have a link to their personal website that may offer further contact information. If you are not provided with an email, it is ok to send a direct message introducing yourself. When you receive a response that they are interested, set up an appointment to discuss the type of promotion you want.

Amplified Brand Awareness

Social media influencers have the ability to increase brand exposure and boost brand awareness. Each social media influencer campaign is successful because these individuals have harnessed the trust of their followers. Due to their perceived authenticity, influencers provide their audience with a story that feels special, relatable and personal; this strengthens your brand’s reputation and reinforces your credibility. Collaborating with influencers allows you to cut through the noise and attract their followers to your brand. This increased visibility will propel meaningful online conversations about your product, service or brand.  

Increased Audience Engagement

Finally, your social media influencer campaign will help to increase audience engagement. Although many influencers have a smaller audience, they dominate specific niche markets and can be useful for branding and promotion because they are well-known and trusted. When an influencer posts about your brand on their social media profiles, their audience will also engage with it. The influencer’s audience may tag their friends or share it on their own profiles, further increasing the reach of your brand. This increases the visibility of your content and also connects you with an audience that may have been inaccessible otherwise.  

Influencer marketing has become a favorite among digital marketers and business owners. Social media influencers help generate more leads for your business and will ultimately lead to increased revenue.