Building a personal brand requires time and consistent effort. Even though we all are busy jumping on Zoom meetings and online classes or dialing into conference calls, the quarantine has given us back the time we spent commuting, running non-essential errands, and meeting up with friends for dinner. A productive way to spend this new source of time is to work on your personal brand! While the face-to-face component of building a personal brand will have to wait, there are many opportunities to bolster your brand online.

Building a Personal Brand: Tips and Tricks

1. Building a personal brand starts with how you interact online. Ensure that your comments, images you like, and the accounts you follow are sharing a consistent message about who you are to your followers. Each of these components should share a story about you, so be thoughtful about all aspects of your online brand. Make sure that your profile showcases your values, passions, and personality.
2. Create an online portfolio or website. It is important to compile your work in a space that is easy for future employers to see your brand and value. Create a clean personal website, then let your work speak for itself. As obvious as it sounds, be sure that the pieces you include on your website reflect the characteristics you want employers and others to see such as your attention to detail, passion for the subject matter, etc. Click here for a helpful resource for building a personal website.
3. The quarantine also is a great time to create more content. Write a blog about a movie you watched or book you read, a screenplay, or some poetry. Make a collage, a new graphic design sketch, or paint a canvas. Launch a podcast or an Instagram Live series. Play around with new social media platforms like TikTok. In a world when we can’t socialize or venture too far from home, allow yourself to turn your focus inward. What really matters to you and how can you share your story with the world? Building a personal brand requires this self-reflection, and the quarantine has offered us a unique opportunity to do so.

Ultimately, use this time in quarantine to pursue your passions and reflect on how you want to present yourself to the world. Then, use social media and online platforms to highlight your accomplishments, work, and personality. Just remember to be consistent even in the midst of creativity! Click here for an insightful Forbes article about the golden rules of building a personal brand.