So what exactly do Beyonce and Karl Lagerfeld have in common with each other? Well, for one, they’re both proud owners of an exclusive secret gold Apple Watch!
Though Apple recently launched its new wearable watch line this past Friday, the luxe gold edition is currently not listed for purchase…at least NOT for the general public…
The Secret Gold Apple Watch: Who has it?
Starting at a mere $10,000, the secret gold Apple Watch is worth significantly more than the original editions which are currently for sale. While dancing at the Coachella Music Festival, for David Guetta’s set, Beyonce was spotted wearing the rare watch and is currently only one of two celebrities seen with it.
The other celebrity happens to be Carl Lagerfeld. His assistant, Sebastien Jondeau, caption this Instagram posts by stating: “1st apple watch specially made for KarL!! Amazing!!!”
Though the secret Gold Apple Watch is unavailable to the general public, the “original” Apple Watch is available for sale starting from $349 for the entry-level Sport edition, to $17,000 for the 18-karat gold editions. (Mind you, the gold karat edition is not the gold linked band version that the celebrities own…)
Apple Watch’s Unique Features
So for those of us who are not in the bracket of elite celebrities, the “original” Apple Watch claims that it is Apple’s “most personal device yet.” With the ability to “keeps time within 50 milliseconds of the definitive global time standard,” creating new ways to connect with friends, and complete with summarized fitness statistics, it’s a new wearable that has turned a basic timepiece into an all-inclusive smart gadget.
Overall, from a business perspective, Apple’s ability to place its top-tier of Apple Watches on the wrists of elite celebrities is a wise attempt to make the Apple Watch more desirable in the marketplace. The speculation of a watch that has not been released to the public, is a great stunt both for publicity and awareness.