Neiman Marcus Shopping App is Changing the Game

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Neiman Marcus introduces Snap. Find. Shop.

When you find a fashion style you adore, do not let that product slip away. The new Snap. Find. Shop. feature of the Neiman Marcus app changes the game in retail shopping. Simply, snap a picture of the item desired and the app will search for an exact match or nearly identical idem, available for purchase, instantly.

Neiman Marcus is working to solve the problem for customers that know the product they want, however, struggle to describe it. “Today, most online shopping begins with a search – either through key words or navigating filters, and as they say, a picture is worth a thousand words.” Says Wanda Gierhart, CMhttps://search.itunes.apple.com/WebObjects/MZContentLink.woa/wa/link?mt=8&path=apps%2fneimanmarcus O, Neiman Marcus Group, “Visual search removes hurdles, taking you directly from inspiration to gratification. In essence, Snap. Find. Shop. is a revolutionary way to service our customers at any time and any place.”

Powered by the company Slyce, the app is a visual recognition tool meant to disregard poorly phrased product descriptions leading to unsuccessful searches for shoppers looking for a specific item. Instead, Neiman Marcus customers can go to the Snap. Find. Shop. a section of the retailer’s app, take a photo of a product, then wait a few seconds while results are gathered. A selection of items either identical or closely matching the photographed product appears available for purchase.

Slyce CEO Mark Elfenbein calls it the “Shazam for stuff.”

http://betakit.com/slyce-partners-with-neiman-marcus-with-snap-find-shop/Neiman Marcus originally started working with Slyce in October 2014. When the Snap. Find. Shop. app first launched with Neiman’s, only women’s handbags and shoes were searchable through the technology. However, due to high customer demand, Neiman Marcus decided to additionally add all items in both men’s and women’s departments.

The Neiman Marcus shopping app, Snap. Find. Shop. is available for free at iTunes.

Just in time to snap, find and shop the new fall fashion trends.

 

Madison Meyer
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