Maps is no longer cutting it. Welcome to the new age of avoiding traffic: the digital commuter.
Waze is the largest community-based traffic and navigation app available to smart phone users. Have you ever found yourself sitting in bumper to bumper traffic at 2 p.m. on a Wednesday asking what could possibly be the culprit of this jumble? Well…so has everyone else.
Catering to those reliant on technology as a road map, the app is built around the idea that commuting individuals can “outsmart traffic” and work with other individuals to create a real-time traffic map that goes beyond showing the sticky areas. Waze users can post anything from accident updates to approaching police to just a bad luck traffic jam. Community users update the traffic patterns with their own comments and questions as to accurately reflect the traffic patterns from the commuter standpoint.
The creation of this community driven app has created a new culture of “digital commuters”. Gone are the days where commuters listen to the monotonous AM traffic report droning on about the long drive ahead. The AM radio reports are obsolete compared to the information gained by using Waze. Not only are users able to see the traffic patterns, but also other road hazards and even the least expensive gas station on your route! As Waze warmly describes it, “It’s like a personal heads-up from a few million of your friends on the road!”
In order to make the daily commute a little less banausic, the app ploys individuals to become digital commuters and take an active role in helping others enjoy a smooth commute. Waze has married social media and traffic patterns to create a complete user-oriented experience that proves to be much more insightful than the usual map application. Its constant updates and community driven content continues to be a winning combo, boasting almost five stars in the Apple App Store.
And Waze isn’t done here. The company is continually looking to further innovation in the world of digital navigation, seen with their newest endeavor, Waze Beacon. The new program aims to improve and ultimately eliminate navigation issues due to a loss of GPS satellite signal in tunnels.
So, come on. Join the digital commuters in achieving their “common goal”. OUTSMART THE TRAFFIC!
http://www.mensjournal.com/gear/cars/waze-the-app-that-changed-driving-20160208
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