On Thursday, October 3rd, fashion designer Diane von Furstenberg hosted the first #shopthehangout event with Google+.

DVF and Google+ came together to kick off the fall shopping season in a unique shopping experience using Google+ Hangouts On Air. The event was  in partnership with the CFDA.

 Screen shot 2013-10-04 at 9.20.37 PM

Hangout users were able to ask DVF questions about fall trends and shop exclusive pieces directly from the Hangout On Air.


Screen shot 2013-10-04 at 8.53.40 PM
With Google+ Hangout On Air, users are able to stream their conversations publicly on Google+, their YouTube channels, and their websites. This was the first time, however, that Google+ streamed a hangout that users could actually shop from.

DVF co-hosted the event with Lucky magazine editor-in-chief, Eva Chen and had a special appearance from acclaimed “digital adventurer,” Michelle Phan. To watch the event, click here!


Overall, #shopthehangout proved successful in the digital world of fashion, gaining hype in social media sites like Twitter and Youtube. The series will continue next week with a Hangout On Air session with designer Rebecca Minkoff on Thursday October 10th, 12PM ET.



2 thoughts on “#shopthehangout

  1. I was considering writing a blog post on this last week too! I think shop the hangout is a great concept and shows just how prominent the digital world is becoming. These types of events help designers and fashion influencers connect with the consumer and I think they will only increase in popularity from here.

  2. Wow that’s pretty cool. I am glad Google+ is stepping its game up. I actually enjoy Google+ hangouts with my family and friends but this is really cool that DVF was able to make a Google+ hangout into a shopping event.

    You do a really good job tying in fashion with social media!

Comments are closed.