It’s big. It’s gay. And it sells ice cream. It’s the Big Gay Ice Cream Truck, a quirky and sassy food truck-turned-ice-cream-parlor business that couldn’t have flourished without the power of social media. Created as a fling, partners Doug Quint and Bryan Petroff started this business in the summer of 2009 in New York to add some fun, spunk, unicorns and rainbows to the ice cream world.

Salty Pimp, Alfo’gay’to and Bea Arthur are just some of the names of the ice creams offered at Big Gay Ice Cream. The parlor also offers the most imaginative ice cream toppings, ranging from Dulce de Leche to wasabi pea dust. A business this unique would seem to sell itself, but it was this same personality through social media that made the business boom. To get the word out about their new ice cream business, Doug Quint, in his own sassy style, would tweet about the ice cream truck’s musings. Full of oomph, the Twitter and Facebook would gain more and more followers, and even more attention. So much more attention, that even celebrities such as Anthony Bourdain and Susan Sarandon started to visit the shop.

With over 53,000 followers on Twitter, 23,000 Facebook fans, and 6,400 followers on Instagram, its no lie that the Big Gay Ice Cream has their social marketing down pat. A mix of their flashy brand and quirky personality has made them successful in social media. Quint claims that Facebook, Twitter, and Instagram are the big three that he uses to market his business. Already an outgoing personality, Quint is able to translate this same persona into social media which attributes to the success of Big Gay Ice Cream.