TikTok During the Pandemic

As the pandemic COVID-19 causes uneasiness and panic around the world, people are finding new and different ways to entertain themselves during lockdown or quarantine. Many social media apps are seeing spikes in usage, so it should be no surprise that a an activity rise has also been noticed in TikTok during the pandemic.

Celebrities and regular users alike have been flocking to the popular app to post sketches, sing alongs, dances, and anything in between. In fact, popular singer Joanna “JoJo” Levesque even released a parodied version of her well-known song “Leave (Get Out)” on TikTok called “Leave (Stay in)” in order to promote social distancing and other necessary practices to prevent the spread of COVID-19. Other celebrities, such as Reese Witherspoon and Dwayne “The Rock” Johnson, have also made guest appearances in popular TikTok users’ videos or made their own.

tik tok during the pandemic
Joanna “JoJo” Levesque promoting social distancing on Tik Tok during the pandemic

In addition to a boost in content creation and users, TikTok has also taken steps of its own to try and help keep people busy through the current crisis. Two days ago, it was announced that during the pandemic, Tiktok will launch celebrity-hosted, daily live-streams to entertain users. The campaign, #HappyAtHome, gives users a chance to ask questions of experts and see their favorite actors, musicians, comedians, and more live on the app starting next week and running Monday through Friday at 5pm. Each day has a new theme, like “Motivation Monday” and “Sound Check Friday”. Tune in next week to see stars like Tyra Banks and Megan Thee Stallion!

TikTok has also recently announced a partnership with the World Health Organization (WHO) during the pandemic, and is adding a COVID-19 information resource on the platform. As if that isn’t enough, TikTok has also pledged $10 million to the WHO to assist with coronavirus response efforts. So, if you’re looking for something to do during lockdown, TikTok might not be a bad place to start!

How to Network on LinkedIn like a Professional

Networking is a fantastic strategy to make connections within your job field that can help propel your career forward. Wondering how to network on LinkedIn can be daunting, but no need to worry! LinkedIn is a relatively easy social media platform to use that can end up being extremely informative and advantageous to any job search, especially for young professionals fresh out of college and ready to work their way up the ladder.

According to an article from Business.com, “LinkedIn has more than 467 million users…On this professional platform, you can apply for jobs and connect with people in your industry as well as former co-workers”. LinkedIn also gives you the opportunity to connect and network with industry titans and executives who you might never have had the chance to meet.

How to Network on LinkedIn

Here are some tips on how to network on LinkedIn like a professional:

#1 Have a Profile that Pops

Your profile on LinkedIn is usually the first impression that people get, so make sure not only that you use professional language, but it also make your profile unique in order to stand out. In addition, an appropriate headshot is usually best as a profile picture.

#2 Join Groups

If you aren’t sure about how to network on LinkedIn and connect with other professionals, join some LinkedIn groups! Find a few groups that are relevant to your job or industry and participate in them. This is a sure strategy for getting more eyes on your profile, and you never know what kind of opportunities could arise.

#3 Interact and Engage!

The easiest way to make connections on LinkedIn is to post engaging content and interact with other users and their posts. Create content that interests and educates people; show your own unique perspective and add some cool graphics or article links to spice things up.

Use these tips to help form some great professional connections, they might help you find your next job!

Twitter 101: How to Gain Followers

Even though Twitter has been around for about 13 years, people still wonder how to gain followers on this incredibly popular app. A higher follower count means more people are interested in reading your content, and therefore, you gain more influence. Twitter has an average of over 330 million monthly active users, meaning the opportunities are endless when it comes to growing your Twitter community size.

Here are some steps to help you get started on building a large Twitter community and how to gain followers:

#1 ABT: Always Be Tweeting

The more tweets you create, the greater the likelihood is of you gaining more followers. Coschedule states that the best tweet frequency practice is three to seven tweets per day. When it comes to Twitter, your content can pretty much be whatever you want it to be. Tweet a link to an interesting article, give your opinion on the season premiere of your favorite show, etc. By continuing to be active and engaging on the platform, you can show users that your content is worth following.

#2 Everyone Loves Pictures

There are a lot of different tips and information out there on how to gain followers on Twitter, however, a simple fact remains. People love pictures. Tweets that have a graphic or visual content of some sort usually receive more likes, retweets, comments, and shares. Colorful, interesting pictures that grab someone’s attention will encourage people scrolling down their timeline to check out your profile and feed.

#3 Hashtag help

At this point, most people know what hashtags are and their importance to social media. Hashtags can help direct people to your Twitter profile by simply clicking on them, and using them throughout your tweets can boost their popularity. Try using hashtags that are relevant to your post, while still popular enough topics that people are likely to click on them.

how to gain followers

Above is a good example of a tweet that utilizes interesting content, a graphic, and relevant hashtags. Remember: tweet content that you care about, and chances are others will too!

TikTok Tips & Tricks to Transform Your Content

Looking for some TikTok tips and tricks? Look no further! By now, everyone has heard about the latest social media app taking the world by storm: TikTok. Yes, I spelled it correctly. Not “tick tock” or “tictoc” but simply, TikTok. According to TikTok’s website, TikTok is “…the leading desination for short-form mobile video. Our mission is to inspire creativity and bring joy”.

With over 500 million active users worldwide, it’s no surprise that this app is becoming one of the fastest growing video sharing platforms. Famous users such as Charli D’Amelio, Loren Gray, and Riyaz Aly have racked up millions of followers through their quick videos, from dancing to singing to comedy and everything in between. So the question is: how do you create quality content on this popular app?

Tik Tok Tips & Tricks to Transform Your Content

Top Three Tik Tok Tips & Tricks

#1 Quality Content

When making your first TikTok, ask yourself what kind of videos do I like? And go from there. If you enjoy watching lip syncs, find a song you like and show off some cool dance moves. If you prefer more comedic videos, put some thought into a sketch or bit and maybe have some friends join in! Remember: if you don’t like the content you’re putting out there, others probably won’t like it either.

#2 Hashtag, Hashtag, Hashtag

One of the most essential TikTok tips and tricks is to utilize hashtags when posting your videos. Without hashtags, only your followers will get to see your content. Using hashtags, especially the popular ones, can be a great way to get exposure and likes on the platform. Some good hashtags that work for any video include the “for you” page, such as #fyp or #foryoupage. You can also get more specific with the hashtags depending on the content of your video.


It’s especially important to remember, out of all the TikTok tips and tricks, the most important one is to have fun. TikTok is an app that is meant to bring joy to people around the world, including you!