How to Be A Social Media Influencer – Demonstrated by Michael Scott

With the uprising trend of becoming a social media influencer, it’s becoming more and more difficult to create a unique platform to rise up on. How do you stand out? What does it take to become a top influencer? To answer these questions, I decided to look at an all-time favorite TV character: Michael Scott.

This is a gif of Michael Scott dancing.

The adventures of the Dunder Mifflin were first brought to us in 2005. At first glance, the show comes off as less than to be desired. You see the boring, colorless logo of Dunder Mifflin, then realize its about a paper company… and you think there’s no way this is good. Why was it such a success? The first scene in the pilot introduces you to Michael Scott. Right off the bat he’s not what you’d expect as the stereotypical manager.

What makes Michael Scott a good candidate as a social media influencer?

He’s always ready to make new friends

As one of the most socially willing characters on the show, Michael is always ready to make new friends. Whether it’s by inviting his co-workers to after dinner drinks, playing a friendly game of basketball, or having a good old roasting session, Michael is there for it.

This is a gif of Michael Scott singing "everybody dance now."

He’s always up for a laugh

Michael is always ready for a laugh – especially when its at the expense of others. Never one to take things too seriously, he’s always looking for the next comedic opportunity. Whether it’s his all-time favorite “that’s what she said” joke, or well-meaning prank on an unsuspecting co-worker, Michael Scott is down to clown.

This is a gif of Michael Scott saying "that's what she said".

He’s authentic

Why has his legacy lasted so long? Because he’s Michael Scott. No one can nor ever will compare to his iconic role. His authenticity is unparalleled and will always be memorable. That authenticity reaches multiple generations and is surprisingly relatable. Without his originality, he would not have the same longevity.

This is a gif of Michael Scott winking.

So if Michael Scott could teach us anything on how to be a social media influencer, we must always be: ready to make new friends, go ahead and click that add button; up for a laugh, don’t take yourself too seriously and be willing to take a joke; and finally, be authentic, you can’t be anyone but yourself.

How to Maintain a Healthy Relationship with Social Media

We can all empathize with the struggles of social media. Whether it’s not knowing when to log off, posting to much/not enough, or even the ever-growing unrealistic posts that are slowing clogging our feeds and our minds. What’s important is to realize that this is a struggle for anyone who has a social media account. Some see the simple solution of just deleting your accounts. But is it really that simple? In this day in age, it’s not. 

Deleting all accounts is simply unrealistic. Social media is as much as a blessing as it is a curse. Now that it’s readily available across the globe, its necessity. Now we’re met with two options: admit defeat or figure out how to healthily navigate the turbulent maze that is social media. Let’s keep it simple: stay in touch with reality. 

Social media is great for helping us connect and keep in touch with people we care about but it comes at a cost. As inspiring as it can be, we need to remember that not everything is as it appears on a post. Looking at edited, perfect posts can take a toll on your view of reality. Don’t forget: what people post is not a reality. It can symbolize what they wish was real but nowadays its extremely rare to see a post that hasn’t be edited. Also, don’t forget to look up. We get engrossed in what’s on the tiny screen in our hands and forget to enjoy our everyday surroundings.

4 Mistakes People Make on Their LinkedIn Account

Poor Profile 

The first and certainly most important, mistake people make is not creating a professional profile. A professional profile includes a clear headshot, a current headline, and a well-informed summary. Your headshot does not need to be professionally taken, however, you should look professional and clearly show your face. Your headline should always be up-to-date and accurately represent where you are currently. It doesn’t have to be your job title but it should represent your personal brand. Your summary is a great way to show your professional accolades in a personal format. What are your capabilities and why are they important to you? Make sure these three items are taken care of and you’ll be ahead of the curve in no time.

Fear of Elaboration 

LinkedIn offers a great variety of additional profile sections… so use them! Don’t be afraid to showcase your skills, accomplishments, and, if you have them, recommendations. You’re kicking your self by not expanding your profile beyond the regular resume requirements – that’s what a resume is for, not LinkedIn. Of course, it’s important to include that crucial information, but in order to reap the full benefits LinkedIn has to offer, you must make sure to utilize all of its capabilities. 

And the point is…  

Like everything else we do in life, your LinkedIn account must have a clear purpose. What are you hoping to get out of being on LinkedIn? There needs to be a direction your profile is heading towards and make it clear that’s where you want to be. What do you want to do? Do you want to meet more people who have similar career interests? Are you looking for a job? There are so many different ways to go on LinkedIn, so it is important to make sure you have a clear and direct path laid out so other’s who visit your profile understand what you’re all about. 

Connect-Activity

After you’ve created a social media account what do you do? Post content, follow others, interact with other accounts. Right? Right. Well, LinkedIn should be the same. Don’t be afraid to post content or write an article. By posting regularly you remain relevant. The following rules are different on LinkedIn. It’s crucial to be constantly adding to your network and reaching out to people you do know or would like to know – building up your network is crucial. Now that you have your posts and network, the next step is to make sure you’re interacting with both. Like other people’s posts, comment and relay relevant information or feedback. By consistently interacting on all fronts you’ll ensure others will do the same for you, therefore keeping yourself relevant across the board. 

For more information on how to build a professional LinkedIn profile, click here.

Ways To Boost Social Media Presence

In this post, I’m going to give five ways on how to boost your social media presence. These tips are applicable to both personal and professional accounts as well as across all forms of social media. Let’s start with number one…

Using the right channels 

Making sure you’re using the right channels is key to creating a thriving social media presence. Where does your content get the most responses? Are they the types of responses you’re looking for? Knowing what type of audience you want and where to find them is crucial in the world of social media.

For more help on figuring out which channel is right for you, click here.

Daily Activity 

In order to engage with your audience you must be active on social media every day. Whether that’s posting, commenting, or following new accounts, there should always be some sort of engagement surrounding your account. 

Captivating Headlines 

One of the best things about social media is the ability to grasp a reader’s attention by one simple headline or photo. Its all about those first few words when trying to gain the attention of a potential reader. Posting on Instagram? A picture is worth a thousand words, find the right one and let it speak for itself. It’s important to know what you want to say and making sure that your post is captured in that first look. 

Know Your Competition 

Being aware of what’s going on in the social media world is important in order to remain relevant. Daily trends pass by, but they can be utilized to your benefit if you can incorporate that day’s top trend into your daily post. Be ahead of the curve, not behind it.

Negative Comments: How to respond 

If you haven’t already, go ahead and accept the fact that negative comments are inevitable in the world of social media. As frustrating as they may be, it’s important to realize that you only have control over how you respond and not what others say. First off, choose your battles wisely. If you don’t have a pro-active response, then wait until you do. Secondly, when you choose to respond, make sure it’s honest and open. You want to avoid escalation when responding to any negative comment so keep it brief but sincere.