5 Tips For Increased Social Media Engagement

Social media is not only an incredible tool for connecting with friends, but also is strategically used by brands to increase their social media engagement, and also create relationships. Here are 5 tips to help increase your platform’s social media engagement.  


#1: Be Active And Post Frequently

Brands can use their social media bio’s to include, links, account names, and hashtags to increase their social media presence. A useful tip is to include relevant keywords and thought-provoking content related to your industry in your profile. Following the latest and emerging trends allows your brand to stay on top of what other brands or products that their audience prefers. In order to maintain a growing social media platform, it is critical to post new content frequently. That being said, it is helpful to set reminders on your phone in order to post consistently and save time. Click on the following link for another article to better understand social media scheduling tools, https://smusmc.com/02/14/2021/three-best-social-media-scheduling-tools-for-communications-professionals/.


#2: Set Social Media Goals

Your goal is what is driving your business and your brand’s social media strategy, and is the sole reason that you are on social media in the first place. Goals not only hold you accountable but also guide the road for improvement and success. “SMART Goals” is a popular goal-setting framework that can help create specific, measurable, attainable, realistic, and timely goals. Individuals, brands, or large corporations can use the SMART Goals technique to set and obtain business or personal objectives.


#3: Outline Your Target Audience

Make sure to identify your target audience and or who you are trying to get your message across to. When defining your target audience, it is important to keep in mind what social media platforms they most use, and focusing on the platforms most preferred. A helpful tip is to do some background research about your target audience’s favorite brands, influencers, and some of the challenges that they face. This allows the organizations to better understand how to make their brand rise above the others. 

#4: Use Tools to Monitor Social Media

Social media monitoring programs provide data and analytics that prove extremely useful for better fulfilling the interests of your target audience. Better targeting and interacting with your audience leads to increased engagement, followers, and overall social media presence. Social media monitoring platforms such as Hootsuite, allow brands to analyze all mentions across their various social media networks in order to better organize their social media activity and engage with followers. 


#5: Create Personal Relationships With Followers

Another way to optimize your social media presence across your brand’s various accounts is to create relationships with your followers. Responding to customers’ followers quickly is essential for maintaining happy customers and strengthened relationships. When customers trust and respect your brand, word of mouth will spread regarding your brand’s products or services. Some useful tips for creating relationships with your audience are by addressing them by their first name when possible and being friendly.

Cracking the Code of Digital Communication and Social Media

Social media is not only used for sharing, learning, and marketing but also allows users to feel involved. Understanding social media uses can not only allow a brand to better connect with its audience but also benefit from increased engagement.

2.89 billion people use social media and 3.8 billion use the Internet, according to research conducted by the London School of Economics, in 2017.

What is Digital Communication?

Digital communication is characterized as anything that involves any form of online or digital communication carried out by an organization or individual. This includes all forms of media and communication that is necessary to maintain and manage the reputation of an organization’s clients. This communication can be in the form of an email, Snapchat, social media post, tweet, text message, blog, or even videoconference message.

Who Are You Trying To Talk To?

In terms of digital communication, it is important to keep in mind, who you trying to get your message across to. More specifically, who are your current and potential clients, what do they like or dislike, what communities are they a part of and how do they influence these communities? These are known are the target audiences or key publics. Knowing the target audience or key publics is critical in order to create your goals and messages, communicate effectively, and receive the most engagement and positive results.

Social media platforms like Facebook, Twitter and Instagram allow for instant communication with the click of a button.

Social Media and Usage

Social media is often used to keep in touch with friends and family, share photos and ideas, discover trends, but also is utilized to promote brands, products, or individuals. Twitter, Instagram, Facebook, and YouTube are among the most popular platforms used by hundreds of millions of people daily. With the advancement of technology, these platforms have become increasingly user friendly, making instant digital communication more convenient. Click the following link to read another blog post about further understanding social media, https://smusmc.com/02/14/2021/digital-communication-101-where-to-start/.

Misuse of Social Media

Even with all benefits that digital communication can provide an organization, it can easily be misused. When creating a personal social media account, there is a possibility that individual privacy is lost, and that the account could be hacked. Misuse is also present when there are individuals, ambassadors, or employees misrepresenting the organization’s views on social media.

Monitoring Digital Communication

In order to best engage with your target audience, a helpful tool to track social media conversations, mentions, and feedback is to use a social media monitoring program. These programs allow organizations to better connect with their consumers, analyze sentiments, listen for mentions and reach a wider audience. The use of data-driven analytics is essential for measuring engagement, brand mentions, identifying strengths and weaknesses, and critiquing digital communication strategies.

Some of the most popular and influential social media platforms used my millions of people across the world.