Succeed in Snapchat and Twitter for Digital Communications

The number of social media platforms accessible to professionals in digital communications can feel overwhelming. The demands of social media are constantly changing, as more platforms come into the mix and others die down. However, the prevalence of Snapchat and Twitter does not appear to be abating any time soon. Keep reading to find out the uses and benefits of these key 21st century platforms for professional digital communications.


Snapchat is perhaps one of the most used platforms for social networking. As a professional in digital communications, keep in mind that Snapchat is best used for personal, expressive and short lived content. This content should always aim to create a quick visual memory for the viewer. There are many features on Snapchat which can be used to increase the awareness and engagement of an organization. These features include: filters, Snap map, news, special effects and much more. Those in professional digital communications should lean into Snapchat and all the benefits that it has to offer. Due to the personal and expressive nature of the app, an organization should make sure that what they are sharing on Snapchat not only humanizes their brand image, but also feels one-on-one to the viewer. While the demographic on Snapchat tends to lean younger, it is still important for all organizations to continually use the platform and share their slice-of-life moments with users in order to succeed. 


Twitter is the perfect platform for communications and public relations professionals to showcase the personality of an organization. The quick, up-to-date and fun characteristics of Twitter make it a social networking platform that is great for engagement between an organization and their community. The demographic on Twitter is one which is truly comprised of all ages. The 280 character post limit is also something that professionals in digital communications need to keep in mind when creating content. Frequent engagement on Twitter is crucial for success on the platform. Professionals in digital communications must make sure that while they are creating great tweets for the brand, that they are also actively checking on consumer sentiment and quickly communicating with users who tweet about the organization. Tweets on the platform should be ones that are: relevant, clever, humorous, concise and entertaining. A prime example of an organization creatively using Twitter to increase brand awareness and engagement is Arby’s tweet poking fun at the famous musician, Pharrell Williams, for his hat choice at the 2014 Grammys. This one tweet “earned 384-times Arby’s normal reach on Twitter” ( 

These insights into the world of Snapchat and Twitter are sure to help one succeed in their professional use of both platforms. As for any platform to succeed- engagement is crucial! Come back next week to discover more about the importance of Youtube and TikTok within digital communications!  

Excel in Facebook, Instagram, and LinkedIn for Digital Communications

In the 21st century, social media is essential for success! PR firms are often asked, “Which platform should I use? For what? What are the benefits of each platform?” Keep reading to find out information one should know when using Facebook, Instagram or LinkedIn for professional digital communications.


Facebook is one of the many platforms that is used for social networking. When writing a Facebook update for an organization it is important to think from the mindset of being an organization- not an individual. Facebook is a great tool when wanting to influence a targeted audience, since it has many facets. Facebook is the primary channel to reach older audiences. However, the fact that millennials and Gen Z have lost trust in the platform is a major challenge for professionals in digital communications. 


Instagram (which is owned by Facebook) is another platform that is used for social networking. Instagram has many features that are certain to increase engagement for an organization. Instagram is especially vital for success if the targeted audience is younger. The app is all about high quality photos and short captions that are both memorable and searchable. Instagram followers love to feel that they are receiving “backstage” and personable content. While the demographic for Instagram tends to skew younger, it is important that no matter who the intended audience is; that the profile has a balance of fun, personal and promotional content. Make the brand unique and inspiring for Instagram followers- this will likely increase engagement! Also, don’t forget those hashtags! 


LinkedIn is the perfect platform for public relations and communications professionals to network and “sell” their professional brand. When on LinkedIn it is crucial to remember that the platform is all business all the time and how users interact with their LinkedIn audience must reflect this. While the demographic for LinkedIn is individuals in the work world, it is important that one shares content that will strengthen their reputation- an exciting internship acceptance for example! LinkedIn is not the platform to share personal opinions or to discuss politics. The individuals who are reading LinkedIn posts are often recruiters, peers within the industry or competitors.

These tips are sure to help one excel in their professional use of Facebook, Instagram and LinkedIn. No matter what platform you use- engagement is key! Come back next week to find out more about other popular social media platforms within digital communications!