Tech Manners

In the new age of technology our everyday lives have been completely flipped upside down. But how do we decide appropriate Tech Manners? The days of calling your friend on your house’s landline phone are over. You can send a quick text maybe even a Snapchat to get in touch. But, where does this leave us? What are the dos and don’ts of tech use in everyday life? Continue reading

4 Years.

I can’t believe that graduation is finally here. It seems like just yesterday I was moving in to my dorm. I was nervous about living in a new state, away from home, where I essentially knew no one. These past four years have been a whirlwind. People say that college is about “finding yourself” but I learned that it is about creating yourself.

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Trendrr: Calculating Social Media Engagement on TV Programs

The NCAA’s March Madness continued this past weekend. Despite everyone’s brackets being busted and Kevin Ware breaking his leg (graphic) the show had to go on! Due to the real time drama social media was there to witness it all unfold. And thanks to the revolutionary analytical tool, Trendrr, we could see how it did. 


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Alternatives to Google Reader

Over the past few years new RSS feeds have overstepped Google Reader. The following blog will explain a few alternative options similar to Google Reader.

When it was announced that Google Reader was going to “Google’s Graveyard” the tech community should have been surprised. While Google Reader did it’s job – it didn’t keep up with the change in technology.

Google Reader Graveyard

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Facebook After Death

Since the inception of online networking it has become inevitable that when people die the information that they put on the internet will not. A virtual online graveyard has been accumulating since the beginning of social networking and is only growing larger.

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Social Media During the Super Bowl Blackout

During the Super Bowl this past weekend, every facility manager’s worst nightmare came true, the lights went out. Well, not all of the lights, but enough to stop the biggest television event of the year. Most viewers filled the time with Twitter, Facebook, or simply changed the channel.

In every crisis, there is opportunity. For a number of brands, this Super Bowl blackout, was the prime time for free advertising on social media. Continue reading

Are Social Media Campaigns Helping or Replacing Super Bowl Advertisements?

In past years the Super Bowl has become the mecca for companies to advertise their products. Whatever the cost of an advertisement was, companies are willing to pay. For Super Bowl XLVII companies are paying roughly $4 million dollars for 30 seconds of airtime. Because of high costs, some companies are utilizing social media in addition to their on-air commercial time to gain more impressions.

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