Cultural Divides: A Global Issue in the Shadows

Nonprofit organizations have been helping millions of people globally who could not survive otherwise, without food, water and shelter. According to global, over three billion people, almost half the world, live on less than $2.50 a day. At least 80 percent of humanity lives on less than $10 a day and more than 80 percent of the world’s population lives in countries where income differentials are widening.

We are responsible for the world in which we find ourselves, if only because we are the only sentient force, which can change it.”  – James Baldwin

Every man does not live on bread alone. A global issue has been forgotten behind poverty, sickness, and hunger. An issue that starts wars, causes suicide, and destroys societies. That issue is cultural divides. What makes humans uniquely different from other species is our need for relationships for survival.

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Mark Zuckerberg: Investing in the Future

Mark Zuckerberg, the co-founder and chief executive of Facebook, vowed last Tuesday that he and his family would donate 99 percent of their Facebook shares to charitable purposes. According to the New York Times, the donation is worth $45 billion and will be worth even more if Facebook continues to grow.  Continue reading

Pinterest: As a Marketing Tool

A table on the social media users among all adults ages 18 and aboveLooking for the next big thing in social media marketing? It has been right in front of you this entire time!

Don’t be fooled by the bride-to-be stereotype… Pinterest has become a platform all companies should be monitoring and using daily if they want to be successful!

Pinterest is a visual bookmarking tool that helps individuals discover and save creative ideas. The social media platform was created in 2011 and now has over 100 million monthly active users (Griffith). Continue reading

Are you Instafamous? 

Tell Brad Pitt to move over, there is a new superstar in town- and it’s not Justin Bieber… it’s you!

Instafamous.  Also known as Instagram famous, is a term that acquires thousands- if not millions- of people following your Instagram Picture of Instagram Logo that says, "Insta Famous".account. You know who you are. You average 50k likes per photo… on a weekend… at midnight. You have such a large following that brands contact you to wear their clothes (and keep them) or promote their products on your captions (and get paid using them).  You have made it when Victoria Secret contacts you to come to their annual fashion show for free… on the Angel’s private jet.

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How to Plan your Best Vacation on Pinterest in 6 steps!

Who needs to pay a travel agent to book your next dream vacation when Pinterest can create your entire itinerary in just 6 simples steps for free!

Pinterest just announced their major milestone, becoming a creative community of over 100 million people! With more inspiration boards than ever before, it has never been so easy to plan out your dream vacation online.

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Does the Rapid Evolution Of Social Media Have Apple To Thank? 

Does the rapid increase and popularity of new social media platforms depend on Apple (AAPL) to continue their growth and usage?

Whether you’re a Microsoft groupie, a Samsung Galaxy guru, or an Android addict, there is no question that Apple is the most valuable company in the world. According to Forbes, this year Apple not only had the last largest market cap, but also the largest sales, profits, and assets among the world’s largest technology company.

January 2007 was the announcement that changed the tech industry forever. The arrival of the iPhone revolutionized the smartphone and paved the way for apps, digital media, and social media to become the future.

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Twitter Campaigning: Social Media in the 2016 Presidential Election

Presidential campaigns spend millions of dollars each year on radio and television ads, but for the 2016 election this money is a waste. Presidential Candidates must look to social media for rankings, free advertisement, analyticVoter pin with the words"every tweet counts".s, fundraising, public feedback and opinion, engage with young voters, and immediate response to controversy.

More voters are receiving their news from social media and the 2016 presidential candidates are taking advantage of this medium. Social media is a tool for campaigns to reach out to Millennials and gain momentum in the polls and recognition in the news. Twitter has become imperative for candidates to use to gain the public eye and attention of potential voters.

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Migrant Crisis: Social Media Used as a Network for Survival

Migrant women showing her daughter her smart phone use of social media.The migration of refugees fleeing from Syria and the Middle East has been recorded as the largest flow of migrants in Europe since WWII. You may be asking yourself how such a large flux of refugees are finding their way through foreign land’s boarder patrols like Greece and Hungary with increased tension in Europe and tightening rules and regulations. The answer is simple. It is the same way we find out if there are flight delays after a storm or road block near campus, SOCIAL MEDIA.

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Social Media: Taking our jobs or adding value to them? 

Image of a man holding social object with limitless social media platforms.Over the past decade, social media has become the most popular platform for promoting brands, clients, and products. Constant change in social media has resulted in the urgency for new Advertising, Marketing, and Public Relation strategies and tactics. The baby Boomer generation was known to pick up a newspaper or magazine to receive information on the latest news and trends. Today, Millennials gain most of their information from their fingertips.

Social media is a wide range of online applications and media platforms that allow the creation and exchange of user generated content (Kaplan, 2010). The advancement of cell phones to smartphones, desktops to laptops, laptops to tablets, and websites to mobile apps, has depreciated the value of hard news and replaced it with the want for immediate gratification (Mangold, 2009). The public expects to access information in seconds rather than daily. The rising demand for information in seconds has created a multitude of social media platforms, including: Facebook, YouTube, Twitter, Snapchat, Instagram, Flickr, blogs and many more increasing in popularity and competition constantly.

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