Social Media Usage

Image of social media apps on smartphone, showing mobile, social media usage dependency

Social media smartphone apps

Social media usage is higher now than ever before. Admit it, you check Facebook while you’re waiting for your fried to arrive. You see what’s trending on Twitter to see what’s happening now. Avoiding social media seems nearly impossible. Recent studies show an increase in social media usage since 2012. Widespread access to social media makes it easier to stay connected and essential to communicating and keeping in touch with modern society.  Continue reading

Facebook for Business: Maximizing the Platform


Facebook for Business: Maximizing the Platform

Facebook Logo, facebook business

Facebook Logo

One of the world’s most popular social media platforms is Facebook. Facebook reaches many demographics, making it a viable tool for businesses. Advertising on Facebook may be done organically, or through paid campaigns. For many brands, paid advertising on the platform garners a lot of awareness, and if used consistently, could offer a strong return on investment (ROI.) Continue reading

Hater Dating App

Hates from Hater profile, ranging from "having nothing to do" to "carpool karaoke"

Profile of “hates” on new Hater dating app

Did you think it was possible to fall in love over a mutual hatred for cargo shorts? Online dating apps and programs usually match you and a potential partner based on mutual attraction, things that you both like or things that you are both interested in. This formulaic style of online match-making just got turned on its head. The new Hater dating app looks to find you love based on how much you hate something. Continue reading

The Do’s and Don’ts of Facebook Video Advertising

facebook video advertising

On Wednesday morning Facebook announced plans to unleash new video technology. New features include automatic audio play for videos and a feature that pulls videos to the sidebar as users scroll through their timelines. These changes restructure the way Facebook video advertising is crafted in a number of ways.  Continue reading

Maximizing Instagram for Business Purposes



Instagram Icon


Instagram is a thriving social media platform for individuals and businesses alike. The app enables photos to be shared privately or publicly. Private accounts allow individuals to choose who may see their photos, while public accounts can be viewed by anyone. Businesses typically use public accounts, allowing customers to easily view, like and follow their Instagram.


Businesses may focus on two primary audiences when using Instagram. The first is existing customers. Existing customers may follow the brand’s account to keep up with new product releases, store openings or other important information. The second audience is potential customers. A business Instagram account is a great snapshot into the life of a brand. Potential customers can get a feel for what the business offers without first encountering a storefront or website. They may also show viewers a unique behind-the-scenes glimpse into the brand.


Additionally, products or services may be described and linked from the Instagram page to their business website. For example, a clothing store may post a photo of a new yoga pant and provide the direct link to the product on the Instagram page. This offers a unique opportunity to make Instagram a sales platform in addition to a social media platform.


Whether a business seeks to keep their current customers up to date, or spread awareness for their brand, Instagram is a great platform to strengthen relationships and drive sales.

Snapchat VS “Going Live”: Why Snapchat Wins

With the new ability for users to stream live video, Instagram and Facebook have both began to encroach on Snapchat’s long held territory.

The ability to share a personal video, a snapshot of a person’s experience or a window into their lives was how Snapchat revolutionized the social media world. Users were able to communicate with each other through shared sights and experiences. Instead of sending text messaged to explain what was going on, users had the ability to show their surroundings in live time. It didn’t take long for Instagram to see that a picture is worth a thousand words, but a video is worth ten million. So they decided to allow users to post photos as well as minute long videos.


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Facebook Bots Could Be the Next Step in Digital Communication

Facebook Messenger Bots, introduced in April 2016, are the next step in digital communication because of their ability to connect businesses and consumers. While they were introduced last year, recent advancements have improved their usability. Facebook users can use Bots for a variety of tasks, such as customer service, making restaurant reservations, reviewing e-commerce orders, and more. To use Bots, users must first launch the Facebook Messenger app. They can then find Bots by using the search bar at the top of the app. Users then choose the Bot they would like to use and chat the Bot to get what they need. This provides the next step in digital communication for e-commerce and marketing alike because Bots are not just limited to text. They can send images, links, and call to action buttons.

Next Step in Digital Communication

Bots cater to all kinds of companies and causes, including Domino’s Pizza, Expedia, and even protests. The Domino’s Pizza Bot, called “Dom”, enables Facebook users to order pizza online. Users have access to the full Domino’s menu and can place their order within the Messenger app. But, because Facebook Messenger cannot take credit card payments yet, customers must pay the Domino’s delivery person in cash upon the arrival of their pizza. Domino’s introduced this Bot ahead of the super bowl this year in anticipation of the high demand for pizza. To learn more about Dom, click here. Continue reading

News Consumption in Today’s Digital World

The average human attention span is roughly 8 seconds, according to a New York Times Source, so it seems logical that the mobile applications that have concise, bite-sized content are most popular. Two perfect examples are Snapchat and Instagram that both have content short enough to keep the users engaged and coming back for more. It would make sense, then, that news apps with short content would be preferred methods of consuming news, however a recent Pew Research study draws other conclusions. Pew Research discovered that long-form journalism will not go extinct despite society’s obsession with digital technology. Longer articles attract an equal number of mobile visitors as shorter news articles do, demonstrating that bite-sized news does not trump full-length articles. With that being said, Pew Research also reported that only 22 percent of Americans trust social media as an accurate news source.

Pew Research’s study is in line with a recent article by Business Insider that points to headlines involving Facebook’s fake news and how “messy” the digital world is. Situations like Facebook’s create additional trust issues among users who question the accuracy of the news they read. A very interesting statista chart included in the Business Insider article shows the percent of Americans who trust each news source. The data depicted in the chart should be a slight relief for print newspapers and broadcast TV who don’t have to be too threatened by social media entering their news landscape due to the fact that 59 percent of Americans trust broadcast tv over 15 percent who trust social media.  This is a chart depicting the percentages of Americans who trust news from different sources. It shows that 59 percent of Americans trust broadcast tv while 15 percent trust social media.

So even though we have shorter attention spans than goldfish (New York Times), we still prefer full-length articles from credible sources like news apps over finding news on our social media apps. This information is meaningful to almost anyone in the business world because of digital media’s relevancy in all facets of business. The knowledge that full-length articles and apps other than social media are preferred methods of getting news should influence  how businesses establish themselves in the digital space.

To read more about short attention spans click here .

To see Pew Research’s findings click here .

Messaging App Telegram One-Ups Facebook Messenger by Revealing New Gaming Features

messaging app telegram
Watch out, Facebook Messenger and WhatsApp. Messaging App Telegram just raised the bar for social networking by adding games to its platform.
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Skinny Minnie: Not-So-Pretty

Kate Moss once said, “Nothing tastes as good as skinny feels.” This quote was one of the most popular memes of 2016. Young girls and women alike have posted and retweeted this as “fitness” inspiration. Unfortunately, this quote is not the only form of unwarranted, unhealthy physical propaganda; especially within the social media sphere. Continue reading

Screenshots from Russia Reveal an Instagram Live Feature

When the app first launched, Instagram was known for its simple layout. With the addition of Snapchat-like stories and a suggested feed, the Instagram we once knew is a thing of the past.

This week, the Russian news site T Journal shared screenshots of an Instagram live feature. Instagram has failed to comment, but it’s not unlikely that Instagram would want to join the ranks of Facebook, Snapchat and Periscope with a live video function.

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How to Save Time with the New Snapchat Update

Are you tired of not being able to choose which stories to watch on Snapchat? Get the new Snapchat update and no time will be wasted on this application.

The New Snapchat UpdateSnapchat users are thrilled to find out that Auto Advance is being discontinued in the new Snapchat update. This means that users can now go back to watching individual stories of their choosing. The Auto Advance update left users annoyed and dissatisfied. This adjustment made Snapchat stories automatically play one after another. Fortunately, Snapchat is now listening to people’s feedback.  The new Snapchat update now offers a Story Playlist in hopes to improve the application.

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Spectacles by Snapchat, Take That Instagram

Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snapsnapchat-spectacleschat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading

Fandango Partners with Facebook: An Effort to Keep Moviegoing Relevant

Fandango partners with Facebook in efforts to increase movie ticket sales. How? Users now have the ability to easily purchase movie tickets on Facebook without ever having to leave the application.

fandangoWith the convenience and growing popularity of in-home entertainment, going to the movie theater to see a movie is starting to lose its appeal. Video streaming services such as Netflix and Youtube are extreme competitors for the movie theater industry. Now, Fandango partners with Facebook in hopes to improve this issue. Users now have the ability to buy tickets directly on the Facebook application in order to motivate younger generations to get off of the sofa and head to the movie theater.

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