Endorsements in the Online Community

Popular vloggers have a connection with their followers and have more influence and attract certain audiences. Like vloggers, businesses cater to their own specific audience and, by employing prominent members of the online community to endorse their product, the company can create a following online and produce viral campaigns. Continue reading

Google Fiber Plans to Expands Its Network of Super Fast Internet

What Does Google Fiber Mean For the Future?

Google Fiber is a high-speed Internet service that has the potential to change the Internet as we know it.  It is nearly 100 times faster than most of the current high-speed Internet connections.  This means you could download a movie or an entire album of music in only a few seconds.  It also means that there is very little buffering time, which makes Netflix marathons even easier.  Continue reading

Selfie360 app puts a new spin on selfies.

It’s simple: flip the view on your smartphone, hold it at a high angle, turn to your best side, and with a click of your button there you have it, your own piece of social media’s most popular brand of self-indulgent narcissism — the selfie. Just when you thought the age of the selfie had reached its apex, Selfie360 puts a new spin on last year’s most popular digital trend.

Taking your selfie to a whole new dimension Selfie360, the newest development from Egos Ventures, transforms any selfie from dull to animated. Slightly narcissistic and even more ingenious, welcome the latest addition to apps capitalizing on our selfie obsession.

From the makers of Cycloramic, an app that automatically rotates your phone hands-free, Ego Ventures used this same technology to create Selfie360 an innovative app for photographing your best side from every side. This app brings your digital self-portraits to life by showing yourself in 3D or in a full 360 degree panorama of your surroundings.

Panorama animated Selfie360

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We’re Like, Addicted to Likes, and We Don’t Like It

facebook-like-iconA fly on the wall in a mid-sized or bigger lecture hall would be hard pressed to go an entire class period without seeing one or two social media-ites, mentally ditching their classmates to publically pontificate their political views, the new dress they bought, or how much they enjoy the experience of on-campus parking. No matter what we post, there is no better feeling than the sight of that little red icon popping up on our notifications button telling us that someone had liked what we had to say, someone had seen, heard, dare I say- felt- what I felt.

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Candy Crush Worth $500 Million

Smartphones are ubiquitous. Everywhere we go, people are looking at their cell phones texting, surfing the web, playing an app, or just carrying  it in their hand to avoid the feeling of separation anxiety. Due to this obsession with our handhelds, more and more applications are introduced each year, and becoming so popular that they can join the New York Stock Exchange for hundreds of millions of dollars. One app, to be specific, that might be striking a $500 million deal is Candy Crush.  Continue reading

You Can’t Buy Your Friends – Or Can You?

Companies can buy likes, views, and followers to look more successful on social media 

As social media users, we know the familiar thrill of gaining new Twitter followers, or watching the number of views on our YouTube videos skyrocket. For companies, though, gaining new followers and reaching a broad audience is not just about the thrill — it is pivotal to success.  As blogger Daniel Sharkov explains, “No matter how much you engage with others or how quality your tweets are, getting results with only 200 followers can hardly happen.”

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Dating Apps are the New Black

Crowdpilot: The new dating/advice app.

As we evolve into newer and better forms of technology, it was only a matter of time before

The app Crowdpilot is for many different situations, not just dating

technology leaked into our personal sphere. Online dating as whole has been around for about ten years and are increasing in popularity year after year. Everyone sees at least one commercial a day for Match.com or eHarmony. And then Tinder happened.

Tinder became a popular “dating” app last year. Because one of my colleagues has already blogged about Tinder, if you aren’t familiar with it, please refer to her blog post. Tinder has set the course for an untapped

market of dating apps and the newest comes with a twist: instead of looking for love you are asking for love advice.  Continue reading

SMU’s New ‘It’ Blogger!

Lala Bellaa

Lala Bellaa

There are thousands of bloggers around the world-from The Blonde Salad’s Chiara Ferragni, to The Man Repeller’s Leandra Medine as well as Song of Style’s Aimee Song and Cupcakes and Cashmere’s Emily Schuma- and they are all revolutionizing the fashion world as we know it.  Now, SMU has its very own upcoming blogger to follow and praise- Lala Bellaa’s Isabella Sanchez. Born in Brazil but raised around the world, this edgy fashion lover is combining her multicultural views and her South American roots to offer a new fashion perspective to the Dallas scene. Continue reading

Pinterest Explodes in Popularity

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White letter P, inside red circle

Pinterest Logo

Pinterest is becoming the next big thing in social media. Pinterest is a social media platform that has online bulletin boards where users post their favorite images that lead to sites to show how to make that recipe, buy those products, make that craft, and so on. Users can follow other users on Pinterest who have similar interests to them, to see what they post. The site has become the third largest social media network behind Facebook and Twitter in a very short time period.

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New e-Book Hits the Stands in the Digital Communication World

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What’s the next biggest trend in the digital world?

The e-Book. GovDelivery, the leading public communication solution that offers an automated e-mail and digital subscription management platform to government, announced the availability of “What’s Next,” a complimentary e-book that identifies key trends in digital communications. GovDelivery enables government organizations to connect with more people, and get those people to take action. More than 1,000 government organizations use their communications platform to reach over 60 million people. GovDelivery shares tips and strategies for public sector communicators to capitalize on these trends to achieve mission results.

The key to staying connected - is GovDelivery

The key to staying connected – is GovDelivery

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Facebook Pays a Pretty Penny of $19 Billion

Dealing with billions of dollars will get a lot of people talking and Facebook’s pricey buyout of $19 billion for WhatsApp is no different. If you were ever wondering what is worth that much money, we have your answer: a hot mobile messaging application.

So what’s up with WhatsApp? At the small fee of $.99 once a year, the application allows users to bypass the need to pay wireless carriers for messaging services. Instead, the application uses your Internet data plan to send texts, pictures, or videos back and fourth.

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Social Media Changing the Way News is Received and Olympic Games Prove It

Social Media Takes Over the News and the Olympics 

In the past, news was only accessible at strict times determined by the media channels.  If you wanted to watch the local news, you had to tune in at the right time or it was gone forever.  Social media has greatly changed this.  Because of social media, you to never have to pick up a newspaper or watch a television again in order to be updates on the news.  Social media has given consumers the power to access news when they want, where they want, and from whichever sources they want. Continue reading

Social Media: Harmful or Harmless?

Most students these days believe that social media is harmless, but in reality, social media does more harm then good. When a student posts pictures or status on their Facebook or Twitter, they only think that their friends can view it. However, once they are uploaded they are available to the public. Also, the delete button gives them a sense of security, but anything that is uploaded on the internet can be traced even if it is deleted.

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It’s Valentine’s Day… Spread the Love

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Every year on February 14th Valentines Day takes place. Valentines Day is known as the day of the romance, love and friendship, it is the day to spend affection to loves ones. Family, friends, couples exchange presents, flowers, cards, and chocolates and sweets between loved ones. This holyday has become one of the most famous holydays on the U.S. More than 62% of the population celebrates it. During this day it’s impossible to find a seat at a restaurant without prior reservation, couple and loved ones swamp restaurants to express their love in a romantic dinner.

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Olympics Athletes Looking to Score More Than Just Gold Medals

In the technological 21st century it would only seem normal to cut away any old-fashioned rules of dating and Tinder is no exception.

This dating application uses your Facebook information and mini profile to find eligible singles within a certain mile radius. Potential matches appear on the application based on certain qualities and interests. If you like what you see then you swipe right and if you aren’t interested you swipe left. If the person you swipe to the right has also swiped you to the right, then bingo we have a match!

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The Internet Fights Back Ready to Knock Out Government Surveillance 

Watch out NSA, the Internet is back for round two with “The Day We Fight Back” — an online protest packing one hell of a punch ready to knock out mass government surveillance worldwide.

The Day We Fight Back — Online protest.

The Day We Fight Back — Online protest.

A coalition of activist groups, companies and online platforms launch an online protest against government surveillance in a mobilization dubbed “The Day We Fight Back”.  

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Valentine’s Day with MasterCard is #Priceless

MasterCard uses sky-writing to promote its social media campaign "I love you" written across the sky

As part of its Priceless Surprises campaign, MasterCard is giving 12 lucky cardholders the opportunity to write their love messages across the sky this Valentine’s Day.  Cardholders simply must use the hashtag #PricelessSurprises when posting to Twitter.  MasterCard will then randomly select cardholders in Dallas, New York, Los Angeles, and San Diego to receive a free sky-writing experience.

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