Category Archives: SocialMedia

Spoiler Alert: There’s an App for That

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Spoiler Shield and other “spoiler-free” apps are increasing in popularity during the Olympics.

With the 2014 Winter Olympics well underway, viewers are constantly finding out results prematurely. The New York Times recently published an article describing the benefits of the “spoiler-free” app, Spoiler Shield. Spoiler Shield, released in 2013, protects user’s social media feed’s from potential spoilers for sports teams and TV shows.

Here’s a demonstration video about the app:

[youtube http://www.youtube.com/watch?v=hqaeLg-Zy0I]

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Social Media Monitoring Tools for Small Businesses

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The world of social media is fast-paced and ever-changing. Affordable social media monitoring tools are the perfect companion for small businesses with multiple social media accounts. But for many small businesses, social media monitoring is daunting and expensive. But fear not! Social media monitoring tools come in all sizes and price-ranges (even free!) to perfectly match any small business.

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Linger in Social Media

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Linger Confrence uses social media to reach young adults.

What if when Jesus walked the earth, people pledged their allegiance to a person or cause by following them on Twitter instead of physically following them around?  What if Jesus’ followers could have just clicked “unfollow” at the crucifixion instead of fleeing the sight?  There is a Youtube video that depicts this idea.  The video is thought provoking, but it brings more to life than just the story of Jesus.  It is more than a pithy metaphor.  It is an example of how Churches and other ministries have started using social media to connect with their members and pursue others.  This use of social media is happening for the Linger Conference too. Continue reading →

Dead Poet(ry) Society

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Verses features various rhyming and writing tools.

Verses features various rhyming and writing tools.

Is poetry a form of art that can adapt to modern society?

Technology’s development in modern society has been one of the greatest catalysts for change and progress. Almost everything is becoming digital. But can everything become digitalized? Does anything lose value as it becomes infused into our ever digital world?  Continue reading →

Klout Just Grew, Not Only in its Score

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 The social media platform Klout is having a big week. It is being purchased by Lithium Technologies, a social customer service company for $100 million. If you didn’t already know, Klout is a website and mobile application that uses social media analytics to rank its users based on their social media usage. Its business focuses on a score 1-100 using Twitter, Facebook, LinkedIn, Google+, Foursquare, Instagram, and Wikipedia to create the Klout Score. Over the past several years, Klout has undergone a bit of criticism regarding a tech analyst. It was understood that he had a higher Klout score than President Barack Obama. Critics have also argued that a Klout score devalues the authenticity of online communication. The founder of Klout, Joe Fernandez created the social media platform due to his inability to speak after jaw surgery. Consequently, relying on Facebook and Twitter to communicate…the irony. Continue reading →

Statigram Yields More Double Taps

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StatigramStatigram optimizes Instagram use by analyzing posts, interactions, and trends. 

Instagram may be one of the newest, most popular social media apps, but it’s proving to be one of the most profitable for businesses, especially fashion. Businesses post Instagram allows users to scroll through photos and either double tap to like it, or simply continue moving on. There are countless programs that analyze websites, Twitter accounts, and Facebook pages, but Statigram is a revolutionary tool for any Instagramers. Continue reading →

Clorox Solves #SochiProblems

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Social media is creating a new form of communication for companies called real time marketing. This kind of marketing allows for interaction between the companies and the customers to be relevant to what is going on in that particular moment. Since the social media world is quick and clever, companies have only a window of time to capitalize on what is happening in that exact moment. If they are quick thinking and cunning enough they can win it big. With that being said, how can companies effectively do this?

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SocialBro is Your Homie

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Here is an example of SocialBro's analysis for a company.

Here is an example of SocialBro’s analysis for a company.

SocialBro enhances a Twitter account’s productivity and utility through analytical, targeting, engaging, and managing features. 

In today’s ever-competitive social media market, companies are perpetually searching for the most up-to-date technology to increase their online presence. Popular application and programs include Hootsuite, Klout, and Social Mention, but SocialBro is an invaluable asset that would benefit any company. So what makes SocialBro rise above the rest?

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Our Generation of Dating

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Social media has changed the way people operate. People gain access to news faster, keep in touch with friends and family better, keep themselves more occupied, and many more positive outcomes. However social media is not all positive, it has changed the way people “date” and some would argue that this change is not for the better.

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Are Targeted Messages the New Norm?

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Social Media Satisfies Consumers Wants

With today’s technology and popularity of social media, organizations are able to create specific messages tailored to the individual rather than the masses. Consumers are statistically shown to appreciate the individualized marketing that brands and organizations have started using.

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A Holiday at Sea: The Olympics Parallel Social Media

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The Olympics and Social Media

Whether it’s watching Shaun White land a cool trick or hearing about the success of athletes who have trained for these games their whole life, the Olympics are always a time of unity and international support.  The games make the world seem smaller.  The countries get to work alongside one another in peace for a couple of weeks every other year.  There is something truly special about it, but this year things have gotten off to a rocky start.  Reporters are complaining of unsafe hotels and athletes are getting injured, not to mention the public uproar around security concerns and human rights issues.  Continue reading →

As Blogs Continue to Thrive, Twitter Makes its Descent

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Has the blue bird lost its wings?

Today, the world of communications is expanding at a rapid pace. With more and more social media trends out there, Twitter is slowly moving out of the limelight. As its stock price just plummeted by 18%, people are worried because users aren’t signing up like they used to. Followers on Twitter are no longer interested in what you had for dinner or what airport you are delayed in. Created to be used for news and media updates, Twitter has become a target for patronization. Continue reading →