Whether you’re wondering what you should cook for dinner, looking for a new workout, or searching for some fash
ion advice, Pinterest is your go-to site for any sort of inspiration- or shall we say, Pinspiration. Whatever you’re looking for, you can likely find it on this social media platform. There are, however, some useful hints and organizational tips to put some method into your pinning-induced madness; you can easily learn how to become a professional pinner.
Food Photography Tips for Social Media: Basics and Tricks for Engaging Hungry Audiences
Marketing for restaurants should be straightforward via social media. Food photography rarely fails to entice hungry audiences. However, some food photography can actually deter potential customers if not following certain guidelines. Here are some key food photography tips for engaging audiences via social media. Continue reading
Artificial Intelligence Bots Could Replace Advertising Creatives at Coca-Cola
Coca-Cola is exploring replacing advertising creatives with artificial intelligence bots. Digital executives at Coke believe bots could create music for ads, write ad scripts, post spots on social media, and buy media.
Digitization of Coca-Cola
Coca-Cola recently restructured to become a digital business. The digital transformation of Coca-Cola will take place in four areas. These areas include consumer experience, operations, new business, and culture. To improve consumer experience, Coke plans to use artificial intelligence bots to better the content, media, and commerce aspects of their business.
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How to simplify your social media presence.
Looking for ways to simplify your social media presence and free up time for audience engagement?
Explore a few tools that help streamline time consuming tasks that accompany a strong social media presence. Continue reading
Pinterest for Business: Maximizing the Platform.
Pinterest Logo
Pinterest is a viable social marketing tool for many businesses. The platform allows users to “pin” items and ideas that interest them. Pins are then categorized into various “boards.” Essentially, pinning a page means saving it, and boards are like virtual file folders. Users may then go back and use their boards to make purchasing decisions, or for other inspiration.
Snapchat’s IPO Leaves Unanswered Questions
Snapchat’s IPO this week leaves a lot of unanswered questions for the social media giant itself and the industry: will they grow and be bigger than ever or will they fizzle out like those that came before them? As social media companies go public or become acquired by other internet giants, some win by increasing followers and revenues and market share. Others lose by becoming obsolete and not growing with the changing interests and needs of its users. Only time will tell if Snapchat will be as successful as Facebook, or if their IPO will end in a flop like it did for Twitter.
Social Media Usage
Social media smartphone apps
Social media usage is higher now than ever before. Admit it, you check Facebook while you’re waiting for your fried to arrive. You see what’s trending on Twitter to see what’s happening now. Avoiding social media seems nearly impossible. Recent studies show an increase in social media usage since 2012. Widespread access to social media makes it easier to stay connected and essential to communicating and keeping in touch with modern society. Continue reading
Psychological Effects of Unhealthy Social Media Practices
In the spirit of spring cleaning and in the season of lent, many people turn to digital detoxes to reap the 
benefits of eliminating social media from their daily activities. But what exactly are the negative psychological effects of social media and how do users get them? The more obvious, non-psychological effect of social media use is wasted time. The psychological drawbacks of incorporating social media into our daily lives are harder to discern. Continue reading
Easy Scheduling App
How many times have you tried to schedule something with friends or colleagues only for it to never happen due to scheduling? For most of us, the answer to this would be ALL THE TIME. But thanks to the easy scheduling app, Doodle, this no longer has to be a problem. Can I get an amen? Continue reading
What exactly is the impact of reactions on Facebook?
A look inside how the company revamped the impact of the like button by creating reactions on Facebook.
Manage Projects and Tasks
Odds are that you have been in a group project before. And lets be honest, no one likes group projects. Trying to meet with your team to manage projects and tasks is a hassle with everyone’s different schedules, getting everyone to collaborate and making sure everyone stays on top of it and is organized. Who wants to deal with that? Fear group projects no more with Trello!
Easy Task Manager
Have you ever been on the struggle bus when it comes to not completing everything you were supposed to? If so, jump off that struggle bus and say goodbye and download the easy task manager, 30/30. As young working professionals, trying to balance our time is one of the hardest tasks. We constantly find ourselves trying to find blocks of time that we can block out to get our day-to-day tasks completed. Continue reading
Social Media Management Tools: How They Maximize Organizational Efficiency
The world of social media changes constantly, while some organizations struggle to keep up. With rapid app updates and shifting trends, utilizing social media management tools is essential to the success of any savvy organization. Continue reading
Facebook for Business: Maximizing the Platform
Facebook for Business: Maximizing the Platform
Facebook Logo
One of the world’s most popular social media platforms is Facebook. Facebook reaches many demographics, making it a viable tool for businesses. Advertising on Facebook may be done organically, or through paid campaigns. For many brands, paid advertising on the platform garners a lot of awareness, and if used consistently, could offer a strong return on investment (ROI.) Continue reading
Oscars Social Media 101: How Hollywood Celebrates Film’s Biggest Night
Here I bring you Oscar Social Media 101: It comes as no surprise that such a big night in Hollywood generates amazing content. Taking into account the biggest nominees and talent, I’ve constructed a 101 guide: Who to Follow on social media during the 2017 Oscars. Continue reading
Social Media & Hollywood Award Shows
A few years ago it would have been rude for a Hollywood celebrity to be on their phone at an award show. But today that is not the case.
Just check social media during tonight’s Oscars for proof that celebrities were on their social media platforms. From just a few years ago to now, there has been a major shift in what is deemed acceptable social media practices at Hollywood’s biggest nights. This change is a result of the large role that social media has started to play at ceremonies like the Academy Awards, Golden Globes, and Grammys. The pioneering moment where social media officially became a big part of award shows was when Ellen DeGeneres took a star-studded selfie at the 2014 Oscars. From that moment on, award show hosts have tried to create viral moments on social media.
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5 Simple Steps to Create a Successful LinkedIn Profile
Everyone knows that LinkedIn is the Facebook of the professional world. If you have, had, or are currently looking for a job, chances are you also have (or should have) a LinkedIn profile. Created in 2002, LinkedIn is the go-to social media site to forge connections in the business world. It lets users promote themselves as well as search for other professionals online. With 467 million users, however, there are some tips that everyone can (and should) follow for creating a successful LinkedIn profile.
Using Snapchat as a Marketing Tool
As Snapchat has continued to develop as an application so have the uses for it. Now, it is being used to help market businesses and companies in many different ways. Not only is Snapchat widely used, it helps businesses engage with followers and increase brand visibility. Here are four effective ways businesses can use Snapchat as a marketing tool.
One of the best ways to do this is by offering discounts and coupons to followers. Since Snapchats only last 24 hours this makes discounts very exclusive. Businesses can do this by making Snapchat stories that include promo codes. Ultimately, this will (most likely) increase customers and followers on Snapchat because who doesn’t love a great deal.
Another way to effectively use Snapchat as a marketing tool is to have giveaways. This is helpful because it allows businesses to directly connect and interact with its followers on Snapchat. Giveaways provide people with a reason to keep following their favorite companies on Snapchat and it helps engage audiences. Continue reading
Watson Speech-Enabled Ads Benefit Both Consumers and Marketers
IBM’s augmented intelligence program, Watson, is now being used to create speech-enabled ads. These ads allow brands and consumers to communicate within an advertising experience.
Watson is similar to the Amazon Echo and Google Assistant in that it converses with users. But, it is a form of advertising. Campbell’s is one of the first to experiment with Watson speech-enabled ads. In Campbell’s Watson ads, the program becomes “Chef Watson.” Chef Watson combines users’ ingredients with its knowledge of cooking to deliver new recipes to the consumer.
Hater Dating App
Profile of “hates” on new Hater dating app
Did you think it was possible to fall in love over a mutual hatred for cargo shorts? Online dating apps and programs usually match you and a potential partner based on mutual attraction, things that you both like or things that you are both interested in. This formulaic style of online match-making just got turned on its head. The new Hater dating app looks to find you love based on how much you hate something. Continue reading