Tag Archives: advertising

Why You Should Use Podcast Advertising 

Posted on by

In 2022, weekly podcast listening reached a new high of 192 million Americans listening every week. Podcasts are a new engaged audience that PR professionals can use to showcase their brand. Podcast advertising allows brands to pay for promotions within various podcast shows and episodes. 

Woman recording a podcast.

According to recent data, podcast advertisements are the most recalled type of advertisement. 86% of respondents said they remember hearing an ad on a podcast, comparatively, only 80% and 79% remembered on social media and website advertisements respectively. Data has shown podcast advertising results in four times better brand recall compared to traditional display advertisements. This data is great news for advertisers, it shows that podcasts offer high exposure to an engaged audience. 

In addition to high levels of recall, podcast advertisements also have strong engagement. On average, 56% of listeners said they would recommend a brand to someone after hearing a podcast advertisement on their favorite show. 

Podcast advertisements allow more time and freedom to tell your brands story. Another benefit reveled from recent data is that only 12% of respondents said they always skip ads. In this same survey, 33% of respondents said they never skip ads. 

How to Best Advertise on Podcasts 

It is important to find a show with a similar demographic as your brands target demographic. As of January 2023, there are over three million podcasts, so it is imperative to find the right match. There are many different categories and types of podcasts, so you are able to target niche audiences. 

Image of the top 50 most listened to podcasts.

How to Measure Success 

Another benefit of podcast advertising is the ability to measure the success of a campaign and determine the ROI. Many advertisements will use promo codes and/or vanity URLS to track the engagements. Promo codes can help incentive purchases and first time purchases. Brands can offer unique promo codes during their podcast advertisement reads. This is a great way to track the data of the campaign and measure the sales. Vanity URLs offer another way to track engagement. 

The podcast industry is rapidly growing and it will become an important new medium to utilize.

The New Snap Pixel Is Finally Here and We Couldn’t Be More Excited

Posted on by

Snapchat is finally getting with the program. They have created a pixel to help track users after they use an ad. The new snap pixel will be specific to advertiser’s websites in order to give brands a better idea of how their ads are doing. This will help with engagement as well as give insight into what users like.

Continue reading →

Measuring Ad Exposure Through Snapchat

Posted on by

For companies that like to see the numbers, Snapchat introduced a tool for tracking and measuring ad exposure. In the last year, we have seen more ads coming up on Snapchat from companies like Fabletics and JustFab. Now, Snapchat’s tool called Snap Pixel will allow companies to track user’s interactions after seeing an ad on the app. Continue reading →

Paid Social Media Marketing Is a Smart Investment for Businesses

Posted on by

Paid Social Media Marketing

Businesses continue to grow their marketing strategies as paid social media marketing is on the rise. Social media offers businesses insights into demographics across all platforms, allowing them to tap in to niche markets. Organizations are even allocating top budget dollars toward paid social media marketing software, and the results speak for themselves. Continue reading →

Food Photography Tips for Social Media: Basics and Tricks for Engaging Hungry Audiences

Posted on by

food photography tips

Marketing for restaurants should be straightforward via social media. Food photography rarely fails to entice hungry audiences. However, some food photography can actually deter potential customers if not following certain guidelines. Here are some key food photography tips for engaging audiences via social media. Continue reading →

The Do’s and Don’ts of Facebook Video Advertising

Posted on by

facebook video advertising

On Wednesday morning Facebook announced plans to unleash new video technology. New features include automatic audio play for videos and a feature that pulls videos to the sidebar as users scroll through their timelines. These changes restructure the way Facebook video advertising is crafted in a number of ways.  Continue reading →

Media: Combining Advertising and Public Relations

Posted on by

Although advertising and public relations both fall on the same side of clients’ balance sheets as staff functions, they have lived in separate offices for many years. Each of them produces media; however, they usually differ.

There are many differences between advertising and public relations that make them unique. A paid source of media is advertising. Advertising provides a guarantee that the client’s goods or services will be placed in the publics’ eye. Advertising’s complete creative control makes the messages targeted and purposeful. An earned source of media is public relations. The media and its viewers hold the lifespan of the organic content produced by public relations. Continue reading →

Apps have potential to revolutionize wrist PR

Posted on by

Most people don’t think about PR and wrists together, but then again, the Apple Watch wasn’t out either.  Apple Watch coupled with apps designed specifically for it – opens a whole new world of PR possibilities  – not just at our fingertips but now right above our hands.

Apps, Apps, Apps

Continue reading →

Is Shopping Online the Safest Way?

Posted on by

 

Online ShoppingSitting in class each day, I easily see over twenty people, mostly girls, scrolling through different online shopping websites. I always wonder if they are actually buying things, or just browsing to pass the time. This unremitting search seems to have become an addiction, and whether people are buying items or not, this habit serves as a major advertising mechanism, as well as a means for companies to compile information about these personal shopping habits for later use.

Continue reading →

Endorsements in the Online Community

Posted on by

Popular vloggers have a connection with their followers and have more influence and attract certain audiences. Like vloggers, businesses cater to their own specific audience and, by employing prominent members of the online community to endorse their product, the company can create a following online and produce viral campaigns. Continue reading →

Dave & Buster’s: Arcade or Sports Bar?

Image

DaveAndBusters.svg

Dave & Buster’s:

Arcade or Sports Bar?

Dave & Buster’s is an American restaurant and entertainment business headquarters in Dallas, Texas. Most think of D&B as strictly an arcade, however it is so much more. D&B’s arcade reputation makes it seem as though it is only for children, however each D&B has a full-service restaurant and bar, attracting an older crowd.

Attracting the older crowd:

While the new D&B keeps its arcade intact with over 120 games, they have made an effort to expand into an older demographic. In recent years D&B has brought on their “Eat and Play” deal. This deal starts by giving the customer about 10 different items to choose from including; burgers, chicken fingers, Philly cheesesteaks, and other bar items. Then you can choose the $16.99 deal( includes a $10 play card for games) or a $24.99 deal(includes a $20 play card). All of this while sitting at a booth or at the bar, with a plethora of televisions giving the customer a true sports bar feel.

This Eat and Play combo deal brings in an older crowd of sports fans and college students to come grab some bar food, watch the game, and after getting nice and lubricated, drunkenly competing against their friends at the variety of different racing and shooting games.

Oh did I forget to mention that they have beer towers everywhere? 

They have even begun to advertise their sports bar. Click here

Keeping the younger crowd:

The new D&B in Dallas has over 120 games readily available for the younger crowd. While some of these games include Fruit Ninja, Mario Cart, and Doodle Jump, D&B has done a fantastic job integrating addicting iPhone and console games into their lineup.

As always, the ultimate goal still remains to collect as many tickets as humanly possible to buy that sweet ice cream maker, or even the Xbox. However, as adults, lets be real, it would take thousands of dollars to win those gifts…

Trust me, I have tried… Many times.

 

So what to change?

Dave & Buster’s has done a great job at what they do for many years (they are an arcade that still exists…) But it is time to bring in the big guns. Launching a social media campaign to bring out that group of 18-30 year olds, that do not have children, is the final goal. With the new Dallas location, they have the goods to get it done. Time to start advertising those happy hours and posting pictures of those beer towers.

Want a new sports bar to go check out? Click Here

 

A Look Back At The Best Super Bowl Commercials

Posted on by

With Super Bowl XLVIII two days away, many Americans are gearing up by buying 12-packs of Budweiser, procuring pounds of chicken wings, and dusting off their crockpot’s for the tradition ‘Super Bowl party.’

Last year 108.4 million people watched the big game, about a third of the American population, but the Super Bowl isn’t just about football. During a regular football game, many rush to the bathroom or grab an ice-cold beer during commercial breaks, but during the Super Bowl all eyes stay on the TV to see some of the best commercials of the year.

Continue reading →

Emily White Making Her Rounds In Social Media

Posted on by

emily-white snapchat

Many technology companies have been criticized for not having females on their executive boards. Apple and Twitter has been criticized for having only white males on their executive board. Last October, Apple CEO Tim Cook hired Burberry Angela Ahrendts to run both online and retail stores, as well being Apple’s first female to join its executive leadership team.  Today, Twitter announced after being criticized for its all-male lineup hired Dame Majorie Scardino to join its executive board. But the most popular and more recent companies Instagram and Snapchat are battling for one woman, Emily White.

Continue reading →

Instagram Introduces Ads

Posted on by

Instagram

US Instagram users will soon be seeing new changes on their Instagram feeds. Facebook owned Instagram is letting users know that it will slowly start inserting video and photo advertisements into the application over the next few months to avoid potential criticism from more than 150 million current Instagram users. Continue reading →

Blurred Lines

Posted on by

No, this is not a post about Robin Thicke’s rapey song. But it is about the blurred lines in advertising. As a creative advertising student in this age, making ad campaigns has been difficult and complex. With the boom of new technology and social media, ads aren’t just print in magazine or a commercial spot on TV anymore.

Continue reading →