One of my dreams this year was for the Saints to go to the Super Bowl, but unfortunately that did not happen. Another dream I have always had was to see Beyoncé perform. I have always had a big love for Beyoncé. I love her and her music. Seeing her dance and sing like she can was amazing to watch. If I could be Beyoncé, I would! Like me, many other people LOVE Beyoncé as it was made very clear from all the traffic on Facebook, Twitter, and Instagram. Beyoncé stole the show!
During the Super Bowl this past weekend, every facility manager’s worst nightmare came true, the lights went out. Well, not all of the lights, but enough to stop the biggest television event of the year. Most viewers filled the time with Twitter, Facebook, or simply changed the channel.
In every crisis, there is opportunity. For a number of brands, this Super Bowl blackout, was the prime time for free advertising on social media. Continue reading