Something important I have come across this week is the importance of staying loyal brand values of a company. As our class is beginning to work on creating an ad campaign for Hotels.com, staying loyal to Hotels.com values is something we must keep in mind.
We live in a society were everything is about the brand. You say phone; people automatically think iPhone, computer = Mac, yoga = Lululemoon, running = Nike, the ultimate driving machine = BMW. These brands have been able to capitalize on a slogan or create a link between what they do and who they are as a company. So why are we any different?
As we all know, the most lovey-dovey holiday is right around the corner, VALENTINE’S DAY!!! Without a doubt we are going to see Valentine’s Day messages and photos pop up all over our social media, especially since social media is one of the main ways people express emotions today. Just like everyone else doing it, businesses should take this opportunity to build a positive brand image and increase its brand loyalty with its customers in a non-promotional way by sending out and posting Valentine’s Day messages on all social media platforms. Customers will view this as a way the company is saying we love our customers and customers will be more likely to “Like” the image and share it with others.