Running a successful Facebook business page can be time consuming. But it is important to help your business succeed. Facebook makes it easy by guiding you through your setup. They also give you tools and resources to help. Some of the best tools that they offer have to do with responding to comments and messages.
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How to Run a Successful Facebook Business Page
Most businesses know to reach a broader audience, you should have a Facebook business page. Besides the fact that it is free advertising for your business, it is also a way to interact wtih your customers. But just having a page with your information and phone number is not enough.
Continue readingMyScript’s Interactive Ink Will Change Your Handwriting
Forget that old pen and paper on your desk because MyScript’s Interactive Ink will digitize your handwriting. MyScript offers apps that allow you to modernize the old school writing methods and change the way you take notes. Easily handwrite on your device and convert the writing into a well-formatted text or document. Continue reading
Social Media’s Evolution: Look How Far We’ve Come
Most social media platforms started with a simple purpose. Facebook started as a way for college students to communicate with one another. Snapchat began as a way to communicate through pictures that would disappear. Twitter started off as a site for users to share brief status updates with others. Instagram was for users to share pictures in an online photo album for friends to view. Over the years each of these social media sites have evolved. Today, the evolution of social media continues and businesses struggle to keep up.
Facebook 2006
http://www.firstversions.com/2015/04/facebook.html
Facebook 2017
https://www.merkleinc.com/blog/fmc-facebook-ad-changes-and-timeline-business-pages
The Do’s and Don’ts of Facebook Video Advertising
On Wednesday morning Facebook announced plans to unleash new video technology. New features include automatic audio play for videos and a feature that pulls videos to the sidebar as users scroll through their timelines. These changes restructure the way Facebook video advertising is crafted in a number of ways. Continue reading
Maximizing Instagram for Business Purposes
Instagram is a thriving social media platform for individuals and businesses alike. The app enables photos to be shared privately or publicly. Private accounts allow individuals to choose who may see their photos, while public accounts can be viewed by anyone. Businesses typically use public accounts, allowing customers to easily view, like and follow their Instagram.
Businesses may focus on two primary audiences when using Instagram. The first is existing customers. Existing customers may follow the brand’s account to keep up with new product releases, store openings or other important information. The second audience is potential customers. A business Instagram account is a great snapshot into the life of a brand. Potential customers can get a feel for what the business offers without first encountering a storefront or website. They may also show viewers a unique behind-the-scenes glimpse into the brand.
Additionally, products or services may be described and linked from the Instagram page to their business website. For example, a clothing store may post a photo of a new yoga pant and provide the direct link to the product on the Instagram page. This offers a unique opportunity to make Instagram a sales platform in addition to a social media platform.
Whether a business seeks to keep their current customers up to date, or spread awareness for their brand, Instagram is a great platform to strengthen relationships and drive sales.
Should Twitter Accept a Buyout from Google or Salesforce?
Should Twitter accept a buyout? News outlets speculated that Twitter will soon receive bids for a buyout from Google and Salesforce following recent slow growth users and sales. After news got out about a possible sale, stock climbed 22 percent. Continue reading
Snapchat vs. Instagram: It’s a War Zone
Wild West
In the multi-faceted, ever-changing world of technology, social media is only a small part of this intricate system. However, many brands have noticed this small area’s power within marketing. Due to the technological world’s unfamiliarity with social media, any new techniques or ideas are considered fair game.
Although this Wild West of marketing has little to no rules nor regulations, concepts such as copywriting have been called into the social media debate. Specifically between Snapchat and Instagram. Continue reading
Three big social media trends that will change your business
In the 21st century it seems almost impossible to keep up with all of the changes technology brings- espesically when it comes to social media. 2016 has ushered in three big social media trends that will change your business. Don’t fall behind and keep up with the times! There are the three big social media trends you need to know about: Continue reading
Instagram Ads: What to Know
YouTube as a Business Platform
YouTube is an up and coming social media channel that can help businesses to reach a larger audience. If used properly one could use YouTube as a business platform. Not only does YouTube have the ability to create a celebrity, but it allows businesses to share and interact with consumers.
Geofilters: See and Be Seen
SnapChat’s recent employment of Geotags, formally known as Geofilters, has taken over the Snap game. Each one is created by users, for users.
Improve Your Snapchat Game: Super Bowl Edition
Back in the day, before the emersion of social media, Super Bowl Sunday was the biggest day for football fans. Friends and family gathered to enjoy the football game, as well as the entertaining commercials. Today, much more plays into the Super Bowl than just football and fun commercial breaks. Social media has stepped in to improve people’s Super Bowl experience and to promote brands.
InstaBiz: Your Business Needs Instagram
You know you’re one of the 70% of the 400 million monthly users that Instagram has who scrolls through the photo-sharing app at least once per day, but is your business reaping the benefits or boycotting the empire that is Instagram?
Why a tweet content calendar is beneficial to your social media strategy
Creating a content calendar for your Twitter account will make it much easier to plan, implement, and improve your social media strategy. Planning out your tweets will also help in efforts to build your audience and provide quick updates, relevant company or industry news, and immediate responses to costumers’ concerns about products or content.
Tweeting regularly is critical to growing your presence on Twitter and establishing your company’s brand. Creating a content calendar will help you get in the habit of tweeting daily. It will also help you plan out your tweets in advance so that you can provide your audience with compelling, new content in each message you post.
As mentioned above, when making your tweet calendar, focus on creating quality content and developing a regular cadence. This consistency will help your followers learn when and what content to expect from you, and it will help maximize your engagement.
Photo courtesy of Hootsuite.com.
For example, plan out when to post tweets dealing with promotions. By posting exclusive deals and discounts, you will be able to build follower loyalty. Also, plan out a time to respond to costumers’ questions and reviews, allowing for the real-time engagement you need in order to build brand awareness on the social media platform. You might also want to dedicate one day of the week to posts that focus on the people that help your business run smoothly–maybe a photo of employees hard at work or having fun together at a company function.
Additionally, creating a content calendar allows you to examine what kind of content is most popular with your audience. You can plan for the future by making regular adjustments to the content of your tweets in order to further the dialogue with your followers and appeal to their interests.
Photo courtesy of Twitter.com.
Pinterest: Not Just A Girl’s Best Friend
You think Pinterest and you immediately roll your eyes because, no, you do not have your entire wedding planned already, right? Wrong. Pinterest is here to help your business grow and connect.
Facebook Pages for Your Business
When you hear “Facebook,” you think back to your high school and college days when social media was just beginning to take over the Internet. You probably think of it as a means of connecting with old classmates, friends and family. You may not correlate Facebook with business, but today, this social media platform is opening doors for business possibilities through Facebook Pages. Continue reading
Apps have potential to revolutionize wrist PR
Most people don’t think about PR and wrists together, but then again, the Apple Watch wasn’t out either. Apple Watch coupled with apps designed specifically for it – opens a whole new world of PR possibilities – not just at our fingertips but now right above our hands.
Apps, Apps, Apps
Uber and Lyft, Applications for Ride-sharing Services
With today’s constant need for convenience, there is a high demand for applications for ride-sharing services. With the recent creations of Uber and Lyft, people no longer have the hassle of calling and waiting for a cab.
Will The Comcast-Time Warner Deal Affect Communications Infrastructure?
Close to Sealing the Deal
Another major merge between the two largest cable companies is creating a setback, especially for our wallets. Comcast, the nation’s largest cable company wants to buy Time Warner for $45 billion dollars. If this communications merge were to happen, Comcast would shovel 70 million subscribers, which is about 30 percent of television viewers in the United States. So, why is this an issue?
The last time a deal like this was announced was in 2011 when AT&T tried to merge with T-Mobile, which affected the communications infrastructure. That deal fell through when the Department of Justice sued to block the deal. The Department of Justice “argued at the time that the AT&T deal would decrease competition, hurt consumers and squash innovation.”
The Comcast proposal creates another threat, placing a strange hold on several growing businesses such as internet services and broadcast television. Essentially this proposed merger “would create a behemoth of a monopoly, crushing networks, broadcasters and any content provider looking for a path.” Continue reading