With today’s technology and popularity of social media, organizations are able to create specific messages tailored to the individual rather than the masses. Consumers are statistically shown to appreciate the individualized marketing that brands and organizations have started using.
Today, the world of communications is expanding at a rapid pace. With more and more social media trends out there, Twitter is slowly moving out of the limelight. As its stock price just plummeted by 18%, people are worried because users aren’t signing up like they used to. Followers on Twitter are no longer interested in what you had for dinner or what airport you are delayed in. Created to be used for news and media updates, Twitter has become a target for patronization. Continue reading →
Parody Accounts vs. Real Accounts — the ultimate battle of the wits on social media. Companies should not only take notice, but take notes as parodies begin to gain more popularity than the accounts they mock.
Entertaining legions of twitter followers, these satire accounts have no trouble getting laughs but not everyone is in on the joke. Most companies are in the dark when it comes to social media, and the real joke will be on them if they don’t step up their Twitter game.
Parody accounts are one of Twitter’s most distinctive features. On this social media network you can virtually have any username to your liking, unlike on Google Plus and Facebook. Due to Twitter’s relaxed rules on parody and satire, these accounts have become the most celebrated form of poking fun at others.
Arby’s won the battle of the hat and the twitter feed.
In today’s digital world there is a constant battle of not only being the most creative, but also being able to think quick on your feet and take advantage of any opportunities thrown your way. This last Sunday at the Grammys, Arby’s did just that. Arby’s became an excellent example for communications professionals about how to jump into a digital conversation and stand out among the rest.
Nextdoor is a free social networking app on a mission to bring back a sense of community to neighborhoods around the world. This app allows individuals in the same neighborhood to communicate easily with their neighbors about anything from barbeques to local crime.
Most of us social media junkies take to twitter at all hours of the day, tweeting out our musings to the masses. But how do you define “masses”? In other words, since you’re not Miley Cyrus, how many followers do you really have? Continue reading →
Have you ever typed up a long post on Facebook and hit “Send”, only to realize you misspelled a word? Sometimes, you just let it go. Other times, that word can be crucial to the overall meaning of what you wrote. That one misspelled word can change a lighthearted post into an offensive post. In light of this, many are thrilled that Facebook is finally activating the “edit” function on Facebook posts (also known as statuses). Continue reading →
Yesterday, Google released Google Translate version 2.0 for iOS, an app that can translate your handwriting. Test input, voice translations and handwritten text are now all included in the updated app. The app translates your handwritten characters into your native language by checking the Google Translate display at the top of your screen.
More than 70 languages are supported by the application with 49 of the different languages being supported by the handwriting feature of the application. The handwriting can even be read aloud to you in your desired language. 7 new languages including, Bosnian, Cebuano, Lao, Marathi, Hmong, Javanese and Khmer, are also now available for translation.
A top Skype executive has announced in an interview with BBC News that the company is working on 3D video calling capabilities. The technology is far from complete, but in the works no less. Difficulty lies in the ability to place and calibrate multiple cameras on computers and especially phones in order to capture 3D images.
Would a sophisticated, innovative chat system developed by Google lure you away from traditional text messaging or rival services such as Facebook Messenger? That’s what Google’s plan is with the unveiling of their newest project, Babble.
Social media is revolutionizing the way that political campaigns track and target voters. New technologies are constantly being invented to track support for candidates. A few of the newer ones that can influence the 2014 elections are Zignal Labs and Tracx. Continue reading →