Since the rise of blogs in this digital age, women have emerged as some of the top bloggers in retouching controversies.
In 2006, the Dove Beauty campaign raised questions about the perceptions of beauty in the media and bloggers took to the web expressing their own opinions. One of the most well known female blog sites is “Jezebel” described as one of the top blog websites aimed at women’s interests. The blog emerged in 2007 in the midst of all the airbrushing controversies and has helped expose the biggest retouching scandals in the past years.