The 2016 presidential campaigns are in full swing, and social media improves political campaigns. Social media is an easy tool for candidates to get their message out there and find ways to reach larger audiences. As Campaign On says, “56% of Americans currently have a profile on a social media site… And with 22% of Americans using social media several times a day, it is no wonder that businesses, non-profits, and even politicians have begun to utilize social media” (http://campaignon.com/blog/political-campaigns/social-media-and-political-campaigns-what-are-the-benefits-of-social-media/). Social media improves political campaigns by allowing candidates to show off their personality and their campaign.
After the 2012 election, it was obvious that Republicans had lost their edge over the Democrats in the technology realm. However, young strategists in the Republican Party have now been thinking of ways to overhaul the technology infrastructure for the next elections. Continue reading