As Amazon joins the game of Apple TV, Roku and Chromecast with Amazon Fire TV, communications professionals are beginning to see a pattern of people leaving behind their traditional cable TV’s and cord cutting being the new trend.
Amazon Fire TV was released Wednesday, April 2nd allowing them to compete in the market with Apple, Google and Roku. It costs $99 and will stream Netflix, Amazon Instant (of course), Hulu Plus, Showtime Anytime, Crackle and Vimeo, and more to be named. Apple TV is probably the primary competition, with name recognition, although Google’s Chromecast is offered for just $35 and with a dead simple operation. Roku remains a competitor, and don’t forget about game consoles: In 2013, the PlayStation 3 was the No. 1 connected television platform for Netflix streaming, with the Xbox 360 not far behind.