Microsoft Teams Achieves Every Element of User Experience

Microsoft Teams Achieves MoreKeeping agility and organization in mind, Microsoft Teams achieves a collaborative, digital environment
among today’s communication workplace. Moving forward, Teams is the latest and most innovative core communication platform for Microsoft Office 365. It intends to replace Skype for Business as the tool for all video calls, conferences and meetings for its users. Making the digital environment more open and integrated, this platform allows for a flow of accessible information to everyone involved.  Continue reading

Pinterest’s Partnership With Target Creates New Shopping Experience

 

To many, it may seem that Pinterest is becoming less and less relevant in the social media world. On Monday, however, Pinterest announced its partnership with Target that will bring new capabilities to users and shoppers alike. Pinterest’s partnership with Target will change the way shoppers use social media to find products they like. 

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Paid Social Media Marketing Is a Smart Investment for Businesses

Paid Social Media Marketing

Businesses continue to grow their marketing strategies as paid social media marketing is on the rise. Social media offers businesses insights into demographics across all platforms, allowing them to tap in to niche markets. Organizations are even allocating top budget dollars toward paid social media marketing software, and the results speak for themselves. Continue reading

The New Snapchat Animated Bitmoji Has Users Dancing

Almost every Millennial remembers how exciting it was to create a Mii on the Wii game console. A tiny little version of you appeared on the virtual court as you played a tennis match in your living room. You might be lying if you say you never made a Sims version of yourself in the early 2000’s. Today’s version of Sims and Miis are called Bitmojis. After years of creating virtual look-alikes, the Snapchat animated Bitmoji feature finally brings them to life.

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Instagram Stories Help Retail Marketing

Almost everyone has an Instagram account these days. Whether it is a personal account or for a business, Instagram is used across the board to share videos and images with both friends and the public. While most organizations have accounts, not everyone uses them to their full potential. Retail businesses, in particular, have a huge opportunity with this social media platform. One of Instagram’s latest updates, Instagram stories help retail marketing in a new way. 

Instagram stories help retail marketing for small businesses. Continue reading

This or That: Snapchat and Instagram Stories

Whether we like it or not, we live in a world where it is more common to take a picture of our lunch than a picture of our family. It is almost expected of us to post on social media about whatever cool event we attended so that all of our followers can see how fun our Friday night was. Snapchat and Instagram Stories give users the unique ability to basically live stream every moment of their day. The two features seem identical, but there are a few small differences that set the two apart from each other.

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Create a Cohesive Instagram Feed: Tips for Success

Every organization wants to produce relevant content that engages audiences. As a leader in social media engagement, Instagram comes with its own set of best-practices and guidelines. Creating a cohesive Instagram feed is the latest of these tips and tricks.

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Social Media and Big Data: Recognizing the Benefits and Dangers

Social media makes big data collection dangerously easy. By the end of this year, there’ll be nearly a billion people on this planet that actively use social networking sites. There are 48 hours of video uploaded to YouTube every single minute. There are 200 million Tweets posted every day. The average Facebook user creates 90 pieces of content each month. Back in the year 2000, about 100 billion photos were shot worldwide, but only a minuscule proportion of them were actually uploaded online. In 2010, only on Facebook, in a single month, 2.5 billion photos were uploaded. The internet and its content expands at a shocking rate, creating an almost unlimited data base. The more we share, the more data we produce. Consequently, the more data we produce, the more scientist study and understand us.

http://socialmediadata.com/wp-content/uploads/2013/07/social-media-data-tracking.png

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Engage Millennial Donors Through Your Website: Do’s and Don’ts

engage millennial donors
Millennials control the future of charitable giving. As Baby Boomer and Gen X donors age, nonprofits are desperate for new ways to engage millennial donors. This task, however, has proven daunting. Though millennials are the biggest generation since the Baby Boomers, they currently contribute only about 11 percent of all charitable donations.

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Social Media’s Evolution: Look How Far We’ve Come

Most social media platforms started with a simple purpose. Facebook started as a way for college students to communicate with one another. Snapchat began as a way to communicate through pictures that would disappear.  Twitter started off as a site for users to share brief status updates with others. Instagram was for users to share pictures in an online photo album for friends to view. Over the years each of these social media sites have evolved. Today, the evolution of social media continues and businesses struggle to keep up.

http://www.firstversions.com/2015/04/facebook.html

Facebook 2006

http://www.firstversions.com/2015/04/facebook.html

https://www.merkleinc.com/blog/fmc-facebook-ad-changes-and-timeline-business-pages

Facebook 2017

https://www.merkleinc.com/blog/fmc-facebook-ad-changes-and-timeline-business-pages

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Food Photography Tips for Social Media: Basics and Tricks for Engaging Hungry Audiences

food photography tips

Marketing for restaurants should be straightforward via social media. Food photography rarely fails to entice hungry audiences. However, some food photography can actually deter potential customers if not following certain guidelines. Here are some key food photography tips for engaging audiences via social media. Continue reading

Social Media & Hollywood Award Shows

A few years ago it would have been rude for a Hollywood celebrity to be on their phone at an award show. But today that is not the case.This is an image of Ellen Degeneres taking a selfie at the 2014 Oscars, which was a defining moment for social media at awards shows. Just check social media during tonight’s Oscars for proof that celebrities were on their social media platforms. From just a few years ago to now, there has been a major shift in what is deemed acceptable social media practices at Hollywood’s biggest nights. This change is a result of the large role that social media has started to play at ceremonies like the Academy Awards, Golden Globes, and Grammys. The pioneering moment where social media officially became a big part of award shows was when Ellen DeGeneres took a star-studded selfie at the 2014 Oscars. From that moment on, award show hosts have tried to create viral moments on social media.
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Social Media Listening: Fast, Easy, Efficient

Recently the CEOs of large corporations including Airbnb, Tesla, Square and Twitter have begun asking for feedback from their customers on a new social media platform: Twitter. Although companies have been utilizing Twitter as a means of communicating with their clients, it hasn’t been until recently that CEOs themselves have utilized the site. Through Twitter, CEOs were able to directly ask their clients what their company, product or service was missing. Continue reading