Paid Social Media Marketing Is a Smart Investment for Businesses

Paid Social Media Marketing

Businesses continue to grow their marketing strategies as paid social media marketing is on the rise. Social media offers businesses insights into demographics across all platforms, allowing them to tap in to niche markets. Organizations are even allocating top budget dollars toward paid social media marketing software, and the results speak for themselves. Continue reading

Create a Cohesive Instagram Feed: Tips for Success

Every organization wants to produce relevant content that engages audiences. As a leader in social media engagement, Instagram comes with its own set of best-practices and guidelines. Creating a cohesive Instagram feed is the latest of these tips and tricks.

Continue reading

The Do’s and Don’ts of Facebook Video Advertising

facebook video advertising

On Wednesday morning Facebook announced plans to unleash new video technology. New features include automatic audio play for videos and a feature that pulls videos to the sidebar as users scroll through their timelines. These changes restructure the way Facebook video advertising is crafted in a number of ways.  Continue reading