The NBA Issues Social Media Guidelines

The NBA has followed the NFL’s lead yet again this week. The trolling that has entertained basketball fans and social media followers for the past few years is coming to an end as the NBA issues social media guidelines restricting what teams can say (whether in jest or in seriousness) on their social media platforms. But the real problem is, why do these professional leagues want to ruin the fun for the fans? Continue reading

Social Media Marketing: Dallas Mavericks YouTube

The Dallas Mavericks have a new approach to social media marketing through making parodies of viral videos. In the past month, the Mavs have been posting short, hysterical, parody videos to the Dallas Mavericks YouTube page. Paying attention to viral internet trends like popular music or videos, the Mavs have created a comical persona through social media.

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Are Social Media Campaigns Helping or Replacing Super Bowl Advertisements?

In past years the Super Bowl has become the mecca for companies to advertise their products. Whatever the cost of an advertisement was, companies are willing to pay. For Super Bowl XLVII companies are paying roughly $4 million dollars for 30 seconds of airtime. Because of high costs, some companies are utilizing social media in addition to their on-air commercial time to gain more impressions.

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