EDM Makes Appearance in Super Bowl Ads

Zedd for Bud Light Platinum

Zedd for Bud Light Platinum

Let’s get real, the Super Bowl hasn’t been about the game for a long time now. And good thing, because this year’s blowout was the most lifeless NFL championships of the past decade. Today Super Bowl Sunday is all about the ads, halftime shows and social media. This year’s game shattered rating records with 111.3 million viewers. The broncos didn’t show up on Sunday, but electronic dance music did in several ads that broadcasted during the most-watched television event in U.S. history.

The Super Bowl is the olympics of commercials, and for many viewers the ads are the highlight of the game. These commercials are not only some of the best ads of the year, but companies show consumers what to expect in the upcoming year. Advertising has always been a reflection of popular culture, and the presence of EDM in this year’s super bowl ads was loud and clear.
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Social Media Changing the Super Bowl Advertising Game

Social Media Amps Up Advertising and Gives the Audience Another Reason to Watch the Super Bowl

Social media has certainly had a great influence on America, but what about one of America’s most celebrated days—Super Bowl Sunday?   Commercials have become as vital to the party as the beer and the company. Continue reading

Are Social Media Campaigns Helping or Replacing Super Bowl Advertisements?

In past years the Super Bowl has become the mecca for companies to advertise their products. Whatever the cost of an advertisement was, companies are willing to pay. For Super Bowl XLVII companies are paying roughly $4 million dollars for 30 seconds of airtime. Because of high costs, some companies are utilizing social media in addition to their on-air commercial time to gain more impressions.

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