After a long night out, many college students find themselves in an Uber on their way to grab a midnight snack. Lucky for them, Taco Bell has just made their munchies tangible with the click of a button. Is this new smartphone application lazy or ingenious?
Snapchat—known as the outlet for selfies, embarrassing photos and immediate pixel updates of your day—can now add a new title to its skill set, marketing, Companies from the fashion, beauty, and food world have been the first to increase their presence across social media platforms by using Snapchat as a marketing tool. Say goodbye to commercials and print advertisements, you will now be getting your news in ten seconds or less.