TikTok: How to Make the Most of the New Vine

TikTok is known for its short viral videos piloting teenagers to stardom. So much so that famous videomakers have even moved to a house in Los Angeles. This content-creating hub, coined as the Hype House, already has 8.1 million followers on the app. While individuals are turning into stars on this platform, it is unclear how companies can breakthrough as well. How can brands utilize TikTok to best reach their audiences?