TikTok is a social media marketing machine, with TikTok influencers reaching millions of users with a single post. As of January 2023, the app had over 1 billion active monthly users. TikTok influencers are the easiest way to reach a target audience. Many marketing professionals have quickly realized the value of TikTok influencers. TikTok’s algorithm customizes users’ “For You Page” to their interests. As a result, they are presented with content that they are most likely to interact with. Therefore, if a brand partners with a group of influencers in similar niches, the brand will repeatedly interact with audiences of similar interests who are likely to buy from the brand.
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“Grandfluencers” – Don’t Underestimate Their Reach
When you think of social media influencers, grandma or grandpa do not come to mind. In recent years those known as grandfluencers have become more popular. Not just on Facebook, but on TikTok and Instagram. When you see who follows them, you will understand.
Continue readingSocial Media Is Changing The Olympics and Here’s Why
Ever since the 2020 Summer Olympics, social media has changed the way viewers enjoy the Olympics. Although the last Olympics Games had it’s turns due to the Covid-19 pandemic, one thing that remained fun for viewers were athletes on TikTok. In light of the 2022 Winter Olympic Games, let’s explore how much social media is changing the Olympics!
Continue readingTikTok: How to Make the Most of the New Vine
TikTok is known for its short viral videos piloting teenagers to stardom. So much so that famous videomakers have even moved to a house in Los Angeles. This content-creating hub, coined as the Hype House, already has 8.1 million followers on the app. While individuals are turning into stars on this platform, it is unclear how companies can breakthrough as well. How can brands utilize TikTok to best reach their audiences?